Questions 22-23
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers. 杂志编辑:我知道一些我们杂志的advertisers 在向我们施压,希望我们在杂志文章中为他们的产品美言几句,但是他们应该认识到这么做对他们是没有什么好处的。为了能使我们的杂志能为一个有效的广告载体,我们必须有一群忠实的读者,但是如果我们的读者开始怀疑我们为了迎合而损害了文章的可靠性,我们将失去这些读者。
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole. 广告销售总监:你太高估我们的读者了。他们都知道我们刊登的广告不是文章,所以他们对广告的反应不会以他们对我们杂志文章的总体可靠性的判断为依据的。
23. The magazine editor's argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine. (B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity (C) Favorable mention of their products in the magazine s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle. (D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine. (E) Carrying paid advertisements can never pose any threat to the magazine's reputation for editorial integrity nor to the loyalty of its readership.
答案是C,我选的B,百思不得其解,怎么都没从stimulus中读出对这两件事的比较。 新东方蓝皮书上的,下册Test 22 Section 2
[此贴子已经被作者于2009-5-17 2:06:36编辑过] |