B1.The following appeared in a memorandum from the head of a human resources department at a major automobile manufacturing company to the company's managers: “Studies have found that employees of not-for-profit organizations and charities are often more highly motivated than employees of for-profit corporations to perform well at work when their performance is not being monitored or evaluated. Interviews with employees of not-for-profit organizations suggest that the reason for their greater motivation is the belief that their work helps to improve society. Because they believe in the importance of their work, they have personal reasons to perform well, even when no financial reward is present. Thus, if our corporation began donating a significant portion of its profits to humanitarian causes, our employees’ motivation and productivity would increase substantially and our overall profits would increase as well.” My opinion: 1。studies are dubioius 2.只采访了 not-for -profit, 并不知道for-profit 的人的motive 3. 就算our corporation began donating a significant portion of its profits to humanitarian causes,可能也达不到预期效果,那两种人是不同的,而且需要 comprehensive analysis 才能知道是否有利可图。 B8. The following appeared in a presentation by the chief production manager of a machine parts manufacturing company at a management meeting: “Our factory in Cookville is our most advanced and efficient. It is capable of producing ten drill bits for each dollar of production costs, whereas none of our other factories can produce more than seven drill bits per dollar of production costs. Therefore, we can reduce our overall drill bit production costs by devoting the Cookville factory entirely to drill bit production. Since reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, dedicating the Cookville factory entirely to drill bit production and shifting all other machine part production to our other factories will help us to attain that larger goal.” My opinion: 1.没准几个厂一块儿生产效率更高, 就那一个厂生产可能效率降低 2。我without detailed analysis we can not say that "reducing the production costs of individual machine parts is the only way to achieve our larger goal of reducing our overall production costs, " 3。是不是还有个either/or choice? 3. B9.The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.: “Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.” My opinion: 1. advanced software可能只适合professional customers 2.without analysis it is imprudent to say "add the advanced special features that our professional software products currently offer" is the most effective way, 3.竞争对手outsell可能不是因为software的问题,可能是售后服务好什么的。 这是我的拙见,望指点!!
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