怎么样做‘工业分析’（长江的面试题）？

交流一下。。。偶春节后也要做

现在在准备。。。但不知道讲中文还是英文。。。

用英文就怕讲不透彻

If you are talking about Industry analysis, it is a classical Strategic Management Analysis Theory. Consultants use it frequently

Industry analysis is based on five forces model:

1. Threats of new entrants

2. Rivalry among existing competitors

3. Bargaining power of suppliers

4. Bargaining power of buyers

5. Threats of substitute products or services

Sorry I have not so much time to write up all the detailed analysis method or tables here. Interest parties may get more acquainted with it, however, by searching the Internet with keywords "Five Forces Model" or some phrases mentioned above.

Interview for Business Schools are always challenging but exciting. Good Luck to you all!

偶一点点建议啦，先确定范围，行业，规模，主要的KEY PLAYER及所占份额。再分析行业发展前景，竞争情况，是否有瓶颈，是否有可能人为设置壁垒，是否有可能高度集中，各层级的竞争者应采取哪些应对措施，产品需求在未来的预测等等啦。偶本人认为，各层级的竞争者所面临的竞争与机遇，以及应采取的应对措施，比较能发挥一个人的水平啦，不知道出的题目是怎样的。

没有条理，仅供参考。请大家不要扔板砖的说。。。