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题目：
Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
要求：Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
提纲：
1.当地体育用品销量的增长并不一定是人们健康意识的提高造成的
2.当地健身房成员增长并不一定意味着人们会在当地商店购买体育用品和吃健康食品
3.学生被要求参加program，可能是强制性的，学生没有消费意愿
4.如果当地的条件真的那么好，是否存在其他的竞争
作文： In this argument, the arguer recommends to open new franchise in Plainsville ofthe Nature’s Way, a chain of stores selling health food and otherhealth-related products. To support the conclusion, the arguer points out that Nature’s Way franchises are profitable in areas where residentslead healthy lives, and Plainsville is such an area and reasons are as follow (1)sales of exercise shoes and clothing are at all time highs; (2) the local health club is more popular than before; (3) Plainsville’s school children are required to participate in a fitness-for-life program.However, it is not strong enough to establish a correlation between theconclusion and these three reasons, the author relies on some faulty assumptions to draws this conclusion.
First of all, since the author didn’t give any reliable statistics based on the marketing analysis which can prove the reason of the boost of thesales of exercise shoes and clothing is the resident are pursuing healthy lives, it is equally possible that other factors instead cause the result. For example, the development of tourism will stimulate the retail industry, thecutting price campaign will also be a reasonable reason, or the exercise shoesand clothing are just a fashion at the moment. As a result, the sales of sports product maybe face a depression in future.
Secondly, although there are more and more residents are interested in take exercise in local health club, the assumption that the people who like taking exercise also will buy the sports product and healthy food from Nature’s Way isnot persuative. If there is any other shop of sports product which has competitive advantage in price, product, promotion and supply chain? Moreover,nowadays, the online service becomes much more popular and convenience than before, maybe customers prefer to buy sports product by just click the mouse infront of the computer. Not to mention the health food will be sold well just bythe reason of people like exercise, common sense tells us that for a restaurantthe place, environment, price and the quality of the food must be considered atfirst.
Thirdly, the Plainsville’s schoolchildren are required to participate in a fitness-for-life program doesn’t mean all the student will become an enthusiast of sports product. Sometimes this kind of program is compulsory and the schoolchildren probably don’t want to spend extra money onit. On the other hand, healthy food maybe appropriate for an adult who wouldlike to keep fit, but for young children, if the healthy food can keep the balance of nutrition is what their parents really would concern about.
Finally, even assuming that all the residents of Plamesviue pursue healthy lives, the author provides no evidence that there is no any other similar store which can provide product with more competitive advantages. Itseems very strange that nobody would like to share the increasing sports product and healthy food market in this city.
In conclusion, the argument assume that Plainsville is a city where residents lead healthy lives,. However,the three reason which the author presents are not strong enough to prove theresidents are really interested in sports products and healthy food. To strengthen the argument, the arguer would have to provide a accurate marketingresearch report about the potential customer. Moreover, I would suspend my judgment about the credibility of thepracticability of this business plan until the arguer can provide concrete competition analysis about the potential marketing competitor.
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发表于 2012-5-16 20:22:13
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