90. The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products. "  revious experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
1.原文根据两地类似及新地有许多优势得出建新商店的结论，存在漏洞；
2.两地都有的优势不一定决定利润，即使决定，不一定可比，即使可比，成本收入具体不知，无法确定；
3.优势不一定提高利润，即使提高，优势不一定持续或增加，即使保持优势，可能会有一些不利因素影响利润；
4.总说原文存在缺陷，两点建议，一确保两者可比，二充分考虑优劣势。
In the memorandum, the vice president puts forward a recommendation that its company Nature’s Way should build their next new store in Planinsville according to their previous experience. In order to support his suggestion, he mentions the following reasons which are plausible. Firstly, Plainsville has many residents who are highly concerned with leading healthy lives just like the place Nature’s Way locates in has. What’s more, the vice president focuses on both explicit and implicit business chances reported in Plainsville merchants that will be probably apt to accelerate its promotion. Though the evidences he shows may be reliable at the first glance, there are still some flaws existing in his reasoning process.
The residents lives in Planinsville are also highly concerned with leading healthy lives is the first reason sustained by the vice president. But how does he guarantee that it is the high consideration with health that determines the great profit? There are possibly still some other reasons accounting for the result , such as the policy implemented by the local government. Even if it is the causal reason, the vice president can’t hastily assure that building a new store in Planinsville will also lead to a considerable profit since there still be other aspects different between them and we can’t certainly believe that they are comparable. Even granted that they are comparable, because the vice president doesn’t provide any specific data about the costs and proceeds during the period of founding the new store, it is still vague to make a decision.
Moreover, the president takes some advantages mentioned in the Planinville merchants into consideration, including high sales, more members, plentiful training demands and beneficial program. Firstly, whether these factors will determine the profit is still questionable. And even we suppose that these kinds of facts will be indispensable to promote the profits, we can’t assure that these advantages will maintain increasing or stable after Nature’s Way builds its new store. However, granted that they will keep increasing in the future, we still can’t make a final judgment for there may be some potential disadvantages in Planinville which will cause a greater bad impact on the store.
Admittedly, the vice president makes such a recommendation on the base of superficial observation without considering the potential factors which may do harm to its new plan. In order to improve his advice, I firstly suggest that he should assure the comparability between the two places and consider all aspects of conditions. Secondly, he should recognize both the advantages and disadvantages clearly before he decides to build a new store. (429 words)
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发表于 2012-5-15 12:58:15
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