Argument 13

zhongj07 · 发表于 2011-3-5 17:24:20

Opening Para

The line of reasoning proposed in the campaign clip suggests that since some consumers heard the broadcast of the café advertisement and were attracted by the content, they consequently went to the Cumquat Café and spend on some products, therefore contributed to the increase in sale. Obviously, there are major flaws in that inference, let alone in the argument that the ten percent increase is considered a success, and that the success can make other business more profitable.

Argument 13

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