My essay: AoI #86

Friends,

I'm kind-of tired of writing essays alone myself.  So I decide to post some of my practices here -- mainly to motivate myself to keep going.  Of course any comments or feedbacks are welcome!

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Topic: Appealing to emotion more effective than appealing to reason?

Is it always more effective to appeal to emotion than to reason when promoting something?  The author thinks yes, but I disagree.  Depends on the subject of the promotion and the target audience, sometimes appealing to emotion is more effective, and at other times appealing to reason is more effective.

  It is true that many times appealing to emotion is both effective and easy to do,  because

either the subject is quite an emotional topic or the audience is receptive to emotional appealing.  Emotion is human nature, and there are plenty of topics that can easily evoke people’s emotions.  For example, many politicians are good at appealing to emotions in campaigning to advance their own agenda, which may not stand the test of sound and logical reasoning.  And this tactic often proven to be very effective, because the mass often tends to allow themselves be drifted by those plausible emotional appealing.

  Still, there are other occasions that appealing to reason is more effective, such as in the cases when the subject of promotion far from being an emotional topic, or when the target audience are more cool-headed.  For instance, when promoting a new powerful computer model, appealing to reason, say, by comparing the data of computing speed benchmark and price / performance ratio, is more likely to convince the potential buyers than appealing to emotion, because not only it's hard to attach emotion to computers for most people, but also the potential buyers are unlikely to be emotional types in making the purchasing decision.

  In the final analysis, it is not always more effective to appeal to emotion than to reason when promoting.  Depends on the subject of the promotion and the target audience, one need to carefully evaluate case-by-case whether appealing to emotion or appealing to reason is more effective.

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