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Tuck essay请问

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楼主
发表于 2003-9-11 08:16:00 | 只看该作者

Tuck essay请问

XDJM们,

Tuck的题目:

For the past 10 years, you have worked for the primary employer in an economically
depressed city. Eighty percent of your company's revenue comes from one
flagship product, but revenue has declined steadily for the past five years
as new competitors entered the market. Last year, company revenue fell 15%
to $20 million, while operating costs continued to escalate. An aggressive
new competitor is expected to launch a lower cost, more advanced version
of your company's flagship product. If true, this could severely erode your
company's market share and push the company into bankruptcy.
Senior management assigned you to lead a team to investigate this new competitor
and analyze the threat it poses. You stressed the vital importance of this
project to your team, explaining that it could make the difference between
the company's success and failure. As a result, your team worked tirelessly
in pursuit of the information. Throughout the process, you were very impressed
with the level of detail one of your top analysts was able to obtain on
the competitor's product. With this in-depth information, you were able
to develop a strategic recommendation that will have a good chance of successfully
fending off the competitor's launch plan. The CEO is thrilled with the work
and immediately offers you and the analyst a promotion. Walking back to
your office the analyst comments, "It sure is lucky that my cousin works
for the competition!"
Keeping in mind that the future of your company is potentially in peril,
what would you do? What professional or personal experiences would you draw
upon to guide your actions?



帮忙想想 该从哪儿下手??
是否该写成
ethics那种文章啊???
沙发
发表于 2003-9-12 01:14:00 | 只看该作者
Sure, it's a typical ethics essay.
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