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内容：Angela Li编辑：Winona Wu
Wechat ID: NativeStudy / Weibo: http://weibo.com/u/3476904471
Part I: Speaker
Biden's Econ Plan: 3 Indicators To Watch
Cardiff Garcia, Stacey Vanek Smith, Jan 2021
Source: NPR
https://www.npr.org/2021/01/20/958958671/bidens-econ-plan-3-indicators-to-watch
[Rephrase 1, 09:27]
Part II : Speed
What Exactly Are the YouTube Ranking Factors?
As a channel owner, you need to understand how these rankings are made so that you can make your own content appear in the faces of searchers more often.
Anirban Roy, Jan 19, 2021
[Time 2]
How exactly does YouTube rank videos? Has it ever occurred to you?
You type in a query into the search bar; then, the app pops some answers in your face. Perhaps if you were a normal user, you wouldn't worry about how YouTube does its thing, as long as you get the video you want to watch.
But as a channel owner, you need to understand how these rankings are made so that you can make your own content appear in the faces of searchers more often. In this guide, we will uncover some of the biggest ranking factors used by YouTube.
Video Keywords
No search engine can survive without paying attention to keywords. And YouTube is no exception.
One of the biggest ranking factors considered by YouTube is video keywords; that is, the keywords used, mentioned, and tagged in your videos.
How well a keyword describes a video is what helps the YouTube algorithm understand the video. And the better the algorithm understands the content of a video, the higher it ranks the video.
The right places to place keywords include:
• Within channel description (added from the advanced settings of the Creator Studio within your YouTube dashboard)
• Within video descriptions
• Inside video titles
• Mentioned within the video content itself
• Within video transcripts
• Within video tags
Video title
Looking at the title of this post you’re reading, you can easily tell what to expect in the post even before clicking on the headline. That’s the power of a title.
YouTube places so much emphasis on video titles because that’s what helps them understand what a video will give users.
Generally speaking, shorter titles generally work best. I recommend you avoid long-form titles at all costs because most searchers’ browsers cut them off, and YouTube considers this possibility, too.
[298 words]
[Time 3]
Video description
It is said that YouTube receives over 300 million hours of video uploads per minute.
With such numbers, it is clear that they cannot watch every video to tell exactly what each one is about.
They can, however, employ the help of textual descriptions. And that's where the 250-words space given for every video comes in.
Every creator has up to 250 words to tell YouTube what their video is about. The more precise and accurate you can be in your descriptions, the easier it is for YouTube to rank you on its SERPs.
To be very much precise, we recommend placing your "Main Keyword" in the first 25 words of the description and then adopting the use of off-keywords (words similar in meaning to the main keyword) throughout the rest of the description.
View count
How many people are watching or have watched your video?
That is another thing YouTube looks at.
In fact, this factor was once the most important ranking factor on YouTube. Back in the day, when a video has more views than others, it automatically ranks higher than them.
Although things have changed recently, and more emphasis is now placed on watch time, view count is still a highly important factor.
This is the reason why some creators go the extra mile to buy YouTube organic views for their videos. They know that once YouTube sees that their content has more views than its competitors, YouTube will automatically rank it higher.
It’s not too late to buy views for your videos, too.
Tags
YouTube needs all the help it can get to understand the content of videos. This is why they added the “Tags” feature to video descriptions.
Once you’ve readied a video for publication, YouTube expects you to add some tags to the video description to help them better understand what your content is about.
Now, these tags have to extremely relevant and connected to the actual content of your video.
The more relevant your tags are, the easier it is for YouTube to find and understand your videos. And ultimately, the higher your position in the rankings.
[356 words]
[Time 4]
To find the best tags for your videos, follow these steps:
1. Make your first tag your target keyword and order the rest by importance.
2. Use some broad keywords that describe the overarching topic your video falls under as other tags.
3. Use some specific keywords that describe the topics you covered in your video as other tags.
Look at an example below:
From the figure above, you can tell that this is a tag description for a video about SEO Software. The red arrow is pointing to the main keyword addressed in that video. And the blue arrow is indicating the video tags.
As you can see, all the tags added are related to the main keyword in one way or another. For example, link building tools relate to SEO software.
With the help of these tags, YouTube can easily rank this video for search queries relating to SEO software because that’s the direction the tags are pointing at.
Video quality
Imagine you see these two videos talking about the same subject on YouTube; which one are you likely going to click on?
The second, most definitely. Why because it looks clearer, cleaner, and has better visual quality.
YouTube feels the same way, too.
Just the way Google places so much emphasis on content quality, YouTube is so big on video quality, too.
Before they rank a video, they first check its quality to determine it is low-quality or high-definition (HD). As expected, high-quality high-definition (HD) videos rank higher and better thantheir low-quality counterparts.
YouTube knows that people want to watch the clearest and cleanest videos. And so, they filter their search results to first display high-quality videos before the low-quality ones.
[284 words]
[Time 5]
Thumbnails
Just by looking at the thumbnail of a video, users and search algorithm should be able to tell what a video is about.
This is the dream of YouTube. Being a video and visual platform, YouTube’s dream is to limit the need for textual content.
As such, they place so much emphasis on using the right thumbnails in videos.
This is why you, too, have to try your best to create the most descriptive and captivating thumbnails for your videos.
Although YouTube helps people automatically generate thumbnails for their videos by taking screenshots from the videos, it’s always better to create your own customized thumbnails.
Watch time
Watch time is the length of time viewers spend watching a video.
Watch time is probably the biggest YouTube ranking factor. And for a good reason.
We say this because it is the factor YouTube uses to separate two or more video results that are tie on all the fronts we’ve discussed so far.
That is, when two or more videos have good enough titles, thumbnails, view count, video quality, descriptions, and tags, YouTube checks which ones have the longest watch time and then ranks them accordingly.
The idea behind this logic is that if people are watching a particular video longer than other videos of similar content, then it's likely because this video is better than them. Hence, it deserves a higher position on the rank so that other viewers can quickly see it and benefit from its better offerings.
[249 words]
Source: Entrepreneur
https://www.entrepreneur.com/article/363644
Healthy Body, Healthy Mind: Bridging the Gap Between the Physical And Mental
Personal trainers are part of a growing industry. But with increased competition, what prevents you from becoming an also-ran? Personal trainer and life coach Alessandro Cassano believes he has the answer.
Bao-Tran Nguyen DMD, Jan 20, 2021
[Time 6]
According to industry research specialists, the personal trainer market in the US is worth over $10.5 billion per annum. Furthermore, in an economic environment that has proven difficult for most sectors, the personal trainer industry has expanded faster than the economy.
As the COVID-19 pandemic writes a new norm for the global economy, an offshoot of the personal trainer industry finds itself in an enviable position. It is estimated that online workouts with streamed exercise sessions worldwide will generate over $6 billion in revenue.
Extending existing figures and with no end in sight to lockdowns and gym closures, analysts predict this segment of the fitness industry will grow by an incredible 33 per cent over the next seven years.
This booming fitness phenomenon is not without a certain irony, though, as the personal trainer ethos is based on one-to-one, hands-on training.
Competitive Industry
Rising to the top in this competitive industry means establishing a personal brand built on results and reputation over many years. For those elite personal trainers in this enviable position, these new conditions may see them expanding their brand further and faster than they ever imagined.
Born in the southern Italian town of Taranto, Alessandro Cassano discovered an outlet for his limitless teenage energy in the martial art of karate. When his instructor told him he possessed the skill and passion to become a coach, he took those words to heart.
This advice led him down a path that would eventually see him becoming one of the top personal trainers throughout Italy.
Moving north to Italy’s industrial heartland in 2000, Cassano continued with his martial arts studies, eventually offering one-to-one sessions in self-defense. Around this time, Cassano's strict fitness regime and ability to instruct others evolved into him becoming a personal trainer.
Knowledge is crucial
Having natural ability is one thing, but being able to back it up on an academic level is another. Entrepreneurship is learning firsthand every aspect of your business.
He was eager to improve in any way he could. “I took business and sales courses, which was important. Having goals is great, but you have to equip yourself with the right tools if you ever hope to achieve them,” he says. “The additional commercial knowledge helped me to create a solid business plan and expand my sphere of contacts. It made me sit down and examine where I wanted to go and how I was going to get there.”
[406 words]
[The Rest]
Advance and Evolve
“In any number of large Italian cities, there are many good personal trainers, and to distinguish yourself isn’t easy. Have a plan and establish goals by all means, but you should never stop looking for opportunities to advance and strategies to evolve,” Cassano believes.
During one of his regular self-assessment sessions, he realized it was time to step up a gear. “I’ve always believed that physical wellness and mental well-being were inextricably tied,” he explains, “but you can’t just make this stuff up, so it was time to return to the classroom.”
Taking courses in neuro-linguistic programming and life coaching gave his one-on-one training a new dimension. “For me, ‘personal trainer’ and ‘life coach’ are both sides to the same coin,” he explains.
This 360-degree holistic approach allows Cassano to stand by his clients in both the physical and mental realms. And it is this that has led him to create TRIVO (Intensive and Definitive Training of Objectives). This coaching strategy sees clients go through several sessions on mental goal-setting and strengthening before they even break into a sweat.
Lessons for the future
As for the future, if anything, COVID-19 has helped him realize that no one can afford to waste time. Once again, not one to let an opportunity pass him by, Cassano has used the enforced downtime wisely.
“I’ve consolidated my online presence, created new content, and found new clients and markets to expand into,” he says enthusiastically. Being able to coach people online has also seen him take on new clients throughout Italy. He also has plans to expand his online presence to the Spanish market. The latest technologies are shaping new trends in the fitness industry which is making fitness more accessible to people from different walks of life.
“Despite COVID, I will still open a fitness center in Parma that will combine training, nutrition, and wellness specialists under one roof,” he asserts. “Apart from launching my own range of fitness equipment, the pandemic has made me widen my vision, and so I will also set aside a room from which to stream online courses.”
Being a one-person brand, like any avenue of entrepreneurialism, is not always the easiest path in life, he concludes, “But I learned from an early age never to sit still, and believe me, it works.”
[390 words]
Source: Entrepreneur
https://www.entrepreneur.com/article/363737
Part III: Obstacle
How These Millennials Turned Pandemic Challenges Into Personal Success Stories
ERIN LOWRY, JAN 5, 2021
[Paraphrase 7]
Goodbye, 2020.
Faced with the economic reality of record high unemployment, it’s worth taking a moment to survey the impact of what has happened.
Millions of peoples’ lives and careers were altered by COVID-19, forcing them to think creatively about what came next. But a few success stories managed to emerge from these devastating nine months. Some people managed to carve out a sense of stability, while others pivoted to new careers, took major risks, or explored new careers.
Here are four millennials who made dramatic financial changes during 2020 — and what they learned:
Sarah Kleist
Who: 26-year-old living in New York City
Pre-pandemic job: Actor
Post-pandemic job: Freelance website designer Before the pandemic completely shut down the theater industry, Sarah Kleist had a decent amount of work as an actor, but it never felt totally sustainable — and she was simultaneously juggling a “survival job” in the restaurant industry, which also shut down. This left Kleist trying to figure out her next step.
Major Money Move: Monetizing a creative outlet
“I needed a creative outlet, so started helping my friends with their websites,” says Kleist. “At first it was just for fun, but then they told their friends, and their friends told their friends, and it blew up into a whole thing! Thinking back to who I was in March versus who I am now, my life has made a 180. I had hit a dead end, literally and mentally, and now it feels like I am in a position to grow.”
Her website design business enables her to be entirely freelance and work a job that isn’t subject to shutdown restrictions. She’s also started investing and brainstorming ways she can begin generating passive income.
Lesson Learned: Seeking stability doesn’t mean giving up your passion
“I’m most excited to add performing back into the mix. The perk of being your own boss is getting to set your own schedule, which was always the hardest part of the performing/restaurant juggle,” explains Kleist. “I am curious to see how they complement each other.”
Ashleigh Thomas
Who: 29-year-old based in Corpus Christi, Texas
Pre-pandemic job: Ninth grade teacher
Post-pandemic job: Residential mortgage loan originator
At the start of 2020, Ashleigh Thomas was newly engaged, but feeling uncomfortable with her financial situation as she evaluated what their future as a family might look like.
“I was miserable in my teaching job, for so many reasons, and I felt like I was never going to be able to pay off all my student loan debt,” says Thomas. As the pandemic unfolded, Thomas and her fiance made a big decision: They nixed their January 2021 wedding and got married with immediate family present and a friend officiating over Zoom.
Then they made a second major decision. “Once spring break came around, I was already so unhappy, and I knew that things were not going to get better anytime soon. Teaching was only going to get more stressful and complicated, so I decided that since I was home anyway and my husband’s paycheck could cover just about everything, now was the time to take a leap of faith and change my future.”
Major Money Move: Quitting her full-time job
Thomas decided to quit and took a part-time job as a manager for a catering company and event venue, right before Texas sheltered in place.
“That part-time job allowed me to bring home a small paycheck while still in school for my mortgage originator license,” explains Thomas, who also tapped her savings to pay for the courses necessary to help her change her career and become a residential mortgage loan originator.
Lesson Learned: There’s never a perfect time to make a major change
The risk of changing careers paid off. Thomas was able to find a job through personal connections with a mortgage broker that hired her remotely. Now, Thomas and her husband are starting to rebuild their financial lives and even put a small amount into savings each month.
Kesi Irvin
Who: 30-year-old based in Budapest, Hungary and Bluffton, South Carolina
Pre-pandemic job: Hostess
Post-pandemic job: Travel blogger
Kesi Irvin was living an unconventional, nomadic life. For the last five years, she traveled the world and financially supported herself through seasonal work as a hostess for travel companies like The Yacht Week and BucketLust.
She typically relied on income from that summer job to get her through the rest of the year. But then her industry came to a standstill. “The pandemic came in like a wrecking ball, and all my travel plans were cancelled, and I was forced to slow down.”
Major Money Move: New job and new home
She reevaluated her current lifestyle and recognized that while her summer job was fun, it wasn’t entirely sustainable. In search of a new way to earn an income, she started a travel blog called Kesi To and Fro. Irvin also settled down in one place and rented an apartment in Budapest for 10 months, “the longest I’ve stayed in the same place in over five years,” she says. “Building a home in one place has financial benefits, since I can cook more and find a better price on long-term accommodation.”
Lesson Learned: Creating a savings buffer is critical — and should only be deployed when necessary
“I am thankful that I had savings to dip into during the pandemic as I transitioned into a travel blogger,” says Irvin. “I have a financial background and I think it is vital to always have enough money saved to live off of for six months, just in case something happens. The pandemic reinforced that it was a smart idea to never touch my savings, and only use my savings when necessary.”
Kevin Conde
Who: 31-year-old living in New York City
Pre-pandemic job: Sous chef
Post-pandemic job: Financial representative
Prior to the pandemic, Kevin Conde would describe his relationship to money as “indifferent.” If bills were paid, there was nothing to worry about.
“I had just finished the 2019 season with a little success from working at a prominent outdoor dining restaurant in lower Manhattan, and most recently was working as a sous chef in Brooklyn,” says Conde. “I wasn’t worried about an emergency fund or financial planning, let alone prepared for a pandemic, like so many people.”
When he was furloughed in the middle of March, Conde became inspired to begin researching finances in order to get a better handle on his own. “I started to believe if I could figure out a way to not only use this to my advantage, but to share all that I learned to better the people around me, that post-quarantine I would come out stronger,” says Conde.
Major Money Move: Focus on budgeting
“New York City has been very strict [in the pandemic] so the only time I felt that I was going to go outside was to do food shopping and the occasional walk to the park,” says Conde, “which caused me to really focus on where I was spending and where I was saving.”
Conde decided to prioritize saving and focus on building a budget for himself after years of not having a dedicated financial plan. “I’m proud to say within the last seven months I’ve improved my overall spending habits and adjusted my savings to the highest it has ever been, including my retirement [account],” says Conde.
During the furlough, Conde also applied to jobs in the restaurant industry, but it became clear that many businesses had no real projection for surviving the ongoing pandemic. He arrived at a crossroads: continue in the kitchen, or pivot? His new interest in finances led him to start searching for entry-level positions with financial services companies. Conde was fortunate to find one hiring new associates and started a new job. His pivot was complete.
Lesson Learned: There is value in financial literacy and planning
“The biggest change for me during this time was how I was able to discover the rewards of financial literacy,” says Conde. “Through planning and disciplined habits, I was able to uncover holes and gaps in the way I was building wealth.”
[1360 words]
Source: TIME
https://time.com/nextadvisor/banking/pandemic-impact-on-millennial-finances/
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