HKUST MBA 名师示范课堂 | Marketing 4.0: Marketing in the Digital Age - 在线(2/4)

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Join HKUST MBA Online Knowledge Sharing Series
'Marketing 4.0 – Marketing in the Digital Age'

Life asks us to keep learning and strive in the new norm. Acquire new business technology knowledge and experience the life of an MBA student by joining the MBA Knowledge Sharing conducted by Prof. Jiewen Hong.

The field of contemporary marketing has undergone several eras of evolution since its conception. Each transformation is accompanied by major shifts in the role of marketing and the relationship between marketers and consumers. The latest evolution in marketing is characterized by a fundamental transformation from traditional to digital. This lecture is going to focus on how digitalization has transformed marketing, with a focus on how China’s unique ecosystem provides exciting possibilities for marketers in this digital age.

HKUST MBA 名师示范课堂
Marketing 4.0: Marketing in the Digital Age - 在线 (2/4)

日期：2021 年 2 月 4 日（周四）
时间：19:30 - 21:00
地点：Zoom 平台（活动前 24 小时邮件发送进入链接）

报名： 点击报名

主讲人：

Prof. Ohchan Kwon
Ph.D. Kellogg School of Management
Northwestern University

What will you learn from the session?

• In this session, Prof. Hong will discuss with us how digitalization has transformed marketing, with a focus on how China’s unique ecosystem provides exciting possibilities for marketers in this digital age.
• You will also have the chance to live chat with Prof. Hong.

Act now and reserve your seat today!

Leap into the future with HKUST MBA.