Business Analytics项目怎么选？

加州Moonlight · 发表于 2020-4-28 06:29:40

大数据时代，数据在商业特别是marketing领域的应用是数据发挥作用的重要场景。顺此潮流，美国大学出现了琳琅满目的business analytics, marketing analytics的项目。

这里介绍这些项目的异同点，帮助大家根据自身专业、职业规划找到适合的申请学校。

一、共同点

1. 学习内容
无论名称是business analytics, marketing analytics, marketing science, marketing intelligence或是其他，这类项目融合math, computer science, and business，并将前两者应用于后者。

翻译成人话就是将数学/统计与计算机编程结合并应用于商业场景，从而使数据在商业领域发挥价值，为商业策略提供数据支撑。

2. 所在学院
绝大部分在商学院，作为区别于MBA的、specialized masters存在。

3. 项目周期
绝大部分是一年的项目，个别有一年半的，如Columbia - Marketing Science, IUB/MIT/UCLA/USC - Business Analytics, 以及Washington University in St. Louis和University of Iowa的Business Analytics。

4. 截止日期
因为在商学院，申请的截止日期分多轮，最早的一轮9-10月截止，最晚的1月截止，也有极个别2月截止。

二、不同点

虽然这些项目均融合数学、编程和商业，但对technical/quantitative skills的申请要求或毕业要达到的程度却不尽相同。有些要求strong quantitative background, 有些需要prerequisite(PREQ), 有些则没有特别的要求。

了解这些不同点是选择项目的重要标准，因此下面就按对技术要求程度的不同分类介绍。先从要求最低的说起。

（一）面向所有专业，但需要quant training
要求最低的一类面向所有专业，但需要一定的quantitative training，列举如下。

1. Fordham- Marketing Intelligence
需要统计和微积分方面的培训，并掌握一定的data analysis 软件。如果没有的话，录取后开学前需要完成相应的prerequisite.

2. Fordham - Business Analytics
大部分申请者来自business,economics, computer science, engineering, or statistics专业

3. Indiana University at Bloomington - Business Analytics

4. New York University - Data Analytics & Business Computing
在纽约（夏季学期）和上海（秋季和春季）完成为期一年的学习。学生大部分来自business,economics, engineering & math, 10%左右来自文科专业。

5. Purdue University - Business Analytics & Information Management
STEM. 课程融合business,communication, and technical skills.

6. University of Colorado at Boulder - Business Analytics
STEM. 有三个tracks:1) Marketing & Advertising Analytics：课程并不很technical,不需要Prerequisite
2) Security Analytics
3) Decision Science: Prerequiste: A major or minor in math or applied math

7. University of Massachusetts at Amherst - Business & Analytics
为非商业背景的申请者提供analytical tools and skills. 在Massachusetts较村的Amherst和离Boston30分钟车程的Newton均有项目。后者显然找工作更有优势。

8. University of Southern California - Business Analytics
STEM. 申请者最好在申请前完成一门统计课程才有竞争力。

9. UT Austin - Business & Analytics
STEM. 面向所有专业，但必须上过编程的课或有编程的工作经验。完成了Python、线性代数、Calculus-basedStatistics方面课程的申请者才更有竞争力。

10. UW - Business & Analytics
STEM. 课程融合business, leadership 以及 data analytics skills.

11. University of Wisconsin at Madison - Business Analytics
STEM. PREQ: (1)一学期的business calculus (2) 商科专业或至少两门商业课程 (Marketing,Accounting, Finance等)

(二)对数理统计要求更高，但对编程无特殊要求

这类项目对技术方面要求更高一等，要上过多门数理统计的课，但对编程没有要求，例举如下。

1. Emory University - Business Analytics
STEM.

2. Florida State University - Business Analytics
STEM. 申请者需要有economics, finance, accounting, statistics, calculus and management方面的知识，但对编程技能没有要求。

3. Louisiana State University - MS in Analytics
适合有相关专业的申请者，如engineering, computer science, management science, most other sciences, economics, statistics, mathematics or industrial/organizational psychology.

4. University of Rochester - Marketing Analytics
STEM. 申请者需要上过数学和统计方面的课程，但对编程技能没有要求。

5. University of Tennessee - Business Analytics
面向所有专业，但录取者通常有很强的technical 背景或者上过math,statistics, and calculus方面的课程，对编程技能没有特殊要求。

6. Washington University in St. Louis - Business Analytics
STEM. PREQ: Calculus I and II and Statistics.

（三）对数理统计和编程均有较高要求
最高的一个等级，对数理统计和编程均有较高程度的要求，例举如下。

1. Arizona State University - Business Analytics

2. Columbia University - Marketing Science
STEM. 侧重Analytical skill的培养，学生具有很强的analytical and technical背景。

3. Duke University - Master of Quantitative Management: Business Analytics
一看这名字就知道很quant了。要求申请者本科专业在science,technology, engineering, mathematics, business, economics, or an equivalent quantitative major.

4. George Washington University - Business Analytics
PREQ: Statistics; Higher Level Mathematics (Calculus and Linear Algebra); Computer Programming.

5. MIT - Business Analytics
这个学校的analytics怎么可能不technical？虽然也在商学院，但侧重将modern data science, optimization, and machine learning 来解决商业问题。STEM.

6. Michigan State University - Business Analytics
Requirement: Knowledge of programming languages such as C, C++, Python, Java, HTML, as well as experience in using statistical packages, and use of statistical software programs.

7. Michigan State University - Marketing Research
Requirement:
1）一门统计课covering probability theory and distributions, descriptive statistics, sampling,estimation, and hypothesis testing.
2）Knowledge of PC including word processing, spreadsheets, networking, and database management system.
3）A basic understanding of accounting, finance, marketing,and the management of people.

8. UCLA - Business Analytics
PREQ: Linear Algebra, Multivariable Calculus, Statistics and Probability, SQL, R, Python.

9. University of Denver - Business Information & Analytics

10. Universityof Iowa - Business Analytics
STEM.

11. University of Maryland - Marketing Analytics
For applicants with strong background in quantitative disciplines (mathematics, physics, engineering, etc.)

12. University of Maryland - Business Analytics
STEM.

13. University of Miami - Business Analytics
适合具有statistics and computer programming背景的申请者。

14. University of Minnesota - Business Analytics
要求精通编程并上过一学期的微积分

15. University of Rochester - Business & Analytics
STEM.

lucky2020 · 发表于 2020-4-28 19:59:45

Mark一下！

加州Moonlight · 发表于 2020-7-21 07:18:26

传媒混申商科可选择哪些商学院项目？

传媒类专业的子方向entertainment management, marketing communication都属于商科类专业，某些商学院的marketing (mkt), management (mgmt)方面的项目也能满足这类申请者的学习需求。

但是，mkt、mgmt方面的培训通常是包含在商学院的核心教育-MBA (申请需要2年以上工作经验)中的，针对这两个方向的specialized masters并不多见。想全面了解商学院究竟有什么选择，我们看看美国排名Top 25的商学院master项目都有哪些。

Explore项目之前，说明如下：

一、排名依据：USNews 2021 Best Business Schools

二、以下列表不包括MBA、MBA与其他学位的双学位、Executive education (EMBA等针对高级管理人员的项目)、PhD。

三、这些specialized masters只是商科里的一个分支，通常时长只有一年。

四、很多商学院都设有Business Analytics项目，关于它们的区分和要求，请看一楼的文章。

1. Stanford University

Stanford MSx: 针对中级职场人士

2. University of Pennsylvania

None

3. Northwestern University

Management studies: 只对在读的西北学生开放

4. University of Chicago

Management Science and Operations Management
Behavioral Science
Economics & Statistics
Finance

5. MIT

Business Analytics
Master of Finance
System Design and Management

6. Harvard University

Business Analytics

7. UC Berkeley

Master of Financial Engineering

8. Columbia University

MS in Marketing Science
Business Analytics
Management Science and Engineering
Financial Economics
Accounting and Fundamental Analysis

9. Yale University

Advanced Management: 只对Yale MBA学生开放
Global Business and Society: 只对合作院校的已录取、在读、或毕业的管理学硕士开放
System Risk: Finance方面的项目，适合各国央行或宏观经济管理人才
Asset Management

10.  New York University

NYU 商学院Stern School of Business提供以下项目:
MS in Data Analytics and Business Computing
MS in Quantitative Finance
MS in Business Analytics
MS in Global Finance
MS in Risk Management

此外，School of Continuing Education and Professional Studies也有marketing communication方面的如下项目：
MS in Event Management
MS in Integrated Marketing
MS in PR & Corporate Communication

11. University of Virginia

MS in Commerce
MS in Global Commerce
Business Analytics
Management of Information Technology
Accounting

12. Dartmouth College

None

13. Duke University

Master of Management Studies-Foundations of Business: 学习商科各领域基础，适合两年以下工作经验的申请者。
Master of Management Studies-Duke Kunshan University: 学习商科各领域基础，适合两年以下工作经验的申请者。分别在Duke and Kunshan University (Duke与武汉大学合办)学习。
Master of Quantitative Management-Business Analytics
Master of Quantitative Management-Health Analytics (Online)

14.  University of Michigan – Ann Arbor

Accounting
Master of Management
Supply Chain MGMT

15.  Cornell University

MPS in Management: STEM，适合非商科专业的recent graduates

16.  UCLA

Master of Business Analytics
Master of Financial Engineering

17.  University of Southern California

MS in Business Analytics
MS in Marketing
MS in Entrepreneurship and Innovation
MS in Social Entrepreneurship
MS in Finance
Master of Management Studies
MS in Business Administration
Master of Management in Library and Information Science
MS in Global Supply Chain Management
Medical Management
MS in Food Industry Leadership

18.  UT Austin

Business Analytics
Marketing
Accounting
Finance
Healthcare Transformation
IT & MGMT
Technology Commercialization

19.  CMU

Tepper School of Business提供如下项目:
Computational Finance
Product Management
Integrated Innovation for Products and Services
Business Analytics (Online)

此外，School of Public Policy & MGMT还设有传媒专业申请者青睐的如下项目：
Arts MGMT
Master of Entertainment Industry MGMT

20.  University of North Carolina Chapel Hill

Master of Accounting

20. University of Washington

Business Analytics
Entrepreneurship
Information Systems
Professional Accounting
Taxation
Supply Chain MGMT

22. Emory University

MS in Business Analytics

23. Indiana University at Bloomberg

Business Analytics
Entrepreneurship and Innovation
Finance
Marketing
Strategic Management

24. Vanderbilt University

Finance
Marketing
Master of Accounting Assurance
Master of Accounting Valuation
Master of Management in Healthcare

25. Georgetown University

Business Analytics
Master's in Management
Finance
International Business and Policy: Requires five years of work experience.

25. Rice University

Master of Accounting

爱吃米饭 · 发表于 2020-8-9 12:36:31

Mark一下！

[学校信息] Business Analytics项目怎么选？

所属分类: 商学院申请

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