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AA117集思广益中参加讨论提高自己惠及他人

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楼主
发表于 2005-8-16 22:42:00 | 只看该作者

AA117集思广益中参加讨论提高自己惠及他人

117. The following appeared in a memorandum from the director of marketing for a pharmaceutical company.
“According to a survey of 5,000 urban residents, the prevalence of stress headaches increases with educational level, so that stress headaches occur most often among people with graduate-school degrees. It is well established that, nationally, higher educational levels usually correspond with higher levels of income. Therefore, in marketing our new pain remedy, Omnilixir, we should send free samples primarily to graduate students and to people with graduate degrees, and we should concentrate on advertising in professional journals rather than in general-interest magazines.”


1The result of the survey is unbelievable until the facts ,such as who held the survey; who responded to the survey, are given.
2Higher income does not guarantee higher purchase of the company's product.
3It can be more costly to publish advertisement on professional journals than on the general-interest magazines, thus making the proposal not practical.

沙发
发表于 2011-9-4 23:08:31 | 只看该作者
O(∩_∩)O~~~
板凳
发表于 2011-9-8 00:40:47 | 只看该作者
我是認為現在失業率將近10%,所以基本上只要有工作,就會有壓力,但調查結果被解讀成只有研究所學歷的人才會有壓力型頭痛,

這是很有問題的。要製造市場區隔不是不可以,只是理由帶有嚴重缺陷,導致行銷手段也就跟著出問題了。

至於調查結果本身有沒有問題,我是看不出來。勉強要說,5000人的樣本代表性不知道夠了沒有?
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