A32. The following appeared in a business plan written by the manager of the Parker Hotel. “Currently the Parker Hotel’s restaurant has a certificate of merit awarded by Bacchus, a well-known magazine for wine enthusiasts, but such certificates mean little because hundreds of other restaurants around the world also have them. To enhance our restaurant’s reputation and profitability, we should invest a million dollars in our wine inventory so that we will have a good chance of winning Bacchus’ highest award—the Vin Noble Prize—and subsequently being featured in the magazine. We would not have to keep spending large sums to maintain a comparable wine inventory, because the magazine’s inspectors do not regularly revisit Vin Noble Prize winners.”
1Until the absolute number of the restaurants involved in the evaluation held by the Bacchus is known, it is very imprudent to say the certificate means little. 2There is no apparent evidence to demonstrate that the causal relationship between the profitability and reputation of a certain restrautant and the acquirement of the highest award. 3The enlargement of wine inventory does not guarantee the acquisition of the highest certificate. 4It is very imprudent to say that the restaurant does not have to maintain a comparable wine inventory, because the magazine's inspectors do not regularly revisit Vin Noble Prize winners. It is also violate the ethics to do so. |