A10. The following appeared in a memo from the vice president in charge of fundraising at LACE w:st="on">LACENAME w:st="on">WaymarshLACENAME> LACETYPE w:st="on">UniversityLACETYPE>LACE>:
“Three years ago, as part of a very successful campaign to increase the amount of money donated for scholarships, LACE w:st="on">LACENAME w:st="on">SophiaLACENAME> LACENAME w:st="on">College used student volunteers to telephone selected alumni and request contributions. That year the total amount of money donated to Sophia exceeded its annual goal by 150%. To reduce overhead costs for fundraising and increase contributions, Waymarsh University should begin using student volunteers to make telephone requests in all our fundraising efforts. Furthermore, since the enrollment at Waymarsh University is more than twice that at Sophia College, we should be able to raise at least as much money each year as Sophia did by using this same method.” |