长江商学院营销系研究文章

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CHIANG Jeongwen

 Associate Dean

Professor of Marketing

1.      "Price Competition with reduced consumer switching costs: The case of "Wireless Number Portability" in the Cellular Phone Industry" with Mengze Shi and Byong Duk Rhee, Management Science, 2006, Vol 52(1), pp. 27-38.

2.      "Product Innovation Strategies for Established Market Pioneers and Later Entrants," with W. T. Robinson, Strategy Management Journal, 2002, Vol 23(9), pp 855-866.

3.      "The Decomposition of Promotional Response: An Empirical Generalization," with D. Bell and V. Padmanabhan, 1999, Marketing Science, 18:4, 504-526.

4.      "Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity," with S. Chib and C. Narasimhan, 1999,
     Journal of Econometrics, 89:223-248.

5.      "Competing Coupon Promotions and Category Sales," 1995, Marketing Science, 14:1, 105-122.

6.      "Discrete/Continuous Models of Consumer Demand With Binding Non-Negativity Constraints," with L.F. Lee, 1992, Journal of Econometrics, 54, 79-93.

7.      "A Simultaneous Approach to the Whether, What and How Much to Buy Questions," 1991,
     Marketing Science, 10:4, 297-315.

8.      "Transportation Costs in International Trade Theory: A Comparison With the Analysis of Nontraded Goods - A Note," with C.C. Mai, 1983,
     Quarterly Journal of Economics, 2 (May), 349-352.

ZHAO Hao

 Associate Professor of Marketing

 1.       Berg, M., M.J.M. Posner and Hao Zhao, “Production-Inventory Systems with Unreliable Machines,” Operations Research, 42, 1994, (January-February), 111-118.

 2.       Zhao, Hao, “Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model,” Marketing Science, 19, 4, Fall 2000, 390-396.

 JING Bing

 Assistant Professor of Marketing

1.      Product Customization and Price Competition on the Internet, (joint with Rajiv Dewan and Abraham Seidmann), Management Science, Aug. 2003.

2.      On the Profitability of Firms in a Differentiated Industry, Marketing Science, May-June 2006.

3.      Product Differentiation under Imperfect Information: When does Offering a Lower Quality Pay? Quantitative Marketing and Economics, March 2007. 

 CHEN Yuxin

 Visiting Professor of Marketing

 1.      Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang (2008), “A Theory of Combative Advertising,” forthcoming at Marketing Science.

2.      Bhardwaj, Pradeep, Yuxin Chen and David Godes (2008) "Buyer-Initiated vs. Seller-Initiated Information Revelation," Management Science, 54, 6, 1104-1114.

3.      Chen, Yuxin, Sha Yang and Ying Zhao (2008), “A Simultaneous Model of Consumer Brand Choice and Negotiated Price,” Management Science, 54, 3, 538-549.

4.      Chen, Yuxin and Sha Yang (2007), "Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice," Journal of Marketing Research, 44, 613-621.

5.      Villanueva, Julian, Pradeep Bhardwaj, Sridhar Balabsuramanian and Yuxin Chen (authors are in random order, equal contribution) (2007), “Customer Relationship Management in Competitive Environments: The Positive Implications of a Short-term Focus”, Quantitative Marketing and Economics, 5, 99-129.

6.      Chen, Yuxin and Jinhong Xie (2007), "Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage," Marketing Science, 26, 1, 52-66.

7.      He, Chuan and Yuxin Chen (2006) "Managing E-Marketplace: A Strategic Analysis of Non-Price Advertising," Marketing Science, 25, 2, 175-187.

8.      Chen, Yuxin and Jinhong Xie (2007), "Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage," Marketing
     Science, 26, 1, 52-66.

9.      He, Chuan and Yuxin Chen (2006) "Managing E-Marketplace: A Strategic Analysis of Non-Price Advertising," Marketing Science, 25(2), 175-187.

10.  Chen, Yuxin and K. Sudhir (2004), "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics, 2, 233-255.

11.  Yang, Sha, Yuxin Chen and Greg Allenby (2003), “Bayesian Analysis of Simultaneous Demand and Supply," Quantitative Marketing and Economics
    1, 3, 251-275. (Lead Article) (equal contribution; published with three commenting articles by Patrick Bajari, Steven Berry, and Jean-Pierre Dubé and Pradeep K. Chintagunta, and a reply from the authors.)

12.  Chen, Yuxin, Ganesh Iyer and Paddy Padmanabhan (2002), "Referral Infomediaries," Marketing Science, 21, 4, 412-434.

13.  Chen, Yuxin and Ganesh Iyer (2002), "Consumer Addressibility and Customized Pricing,"
     Marketing Science, 21, 2, 197-208.

14.  Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Consumer Heterogeneity and Competitive Price-Matching Guarantees,"
     Marketing Science, 20, 3, 300-314.

15.  Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang (2001), "Individual Marketing with Imperfect Targetability,"
     Marketing Science, 20, 1, 23-41 (Winner of Frank M. Bass Award and John D.C. Little Award).

16.  Chen, Yuxin, James D. Hess, Ronald T. Wilcox and Z. John Zhang (1999), "Accounting Profits versus Marketing Profits: A Relevant Metric for Category Management," Marketing Science, 18, 3, 208-229.

SUN Baohong

 Associate Dean

Visiting Professor of Marketing

 1.      Tao Chen, Ajay Kalra, and Baohong Sun,
     “Consumer Purchases of Retailers’ Service Contracts.” conditionally accepted at Journal of Consumer Research.

 2.       Shibo Li, Kannan Srinivasan and Baohong Sun, “Lemon’s Market on the Internet: An Empirical Investigation of Signaling Effect on eBay.” Journal of Marketing, forthcoming

 3.       “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift” (TSB working paper 2006-E65). Tao Chen, Baohong Sun, and Vishal Singh,
   Marketing Science,  forthcoming.

 4.        “The long-term Effects of Advertising and Pricing Strategies on Consumer Brand Choice When Price and Advertising Signal Quality.” Erdem, Tulin, Michael Keane and Baohong Sun,
  Marketing Science, forthcoming.

 5.       “Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Goods Markets,” Erdem, Tulin, Michael Keane and Baohong Sun, 5(3), Quantitative Marketing and Economics, 2008..

 6.       "Promotion Effect on Endogenous Consumption," Baohong Sun, 2005, Marketing Science, 24(3), 430-443.

 7.      "Cross-selling Sequentially Ordered Products: An Application to Consumer Banking Services," Shibo Li, Baohong Sun and Ronald Wilcox, 2004,
     Journal of Marketing Research, 42 (2), 233-240.

 8.       “Product Strategy for Innovators in Markets with Network Effects,” Baohong Sun, Jinhong Xie and H. Henry Cao, 2004,
    Marketing Science, 23 (2), 243-254.

9.      “Measuring The Impact of Promotions on Brand Switching Under Rational Consumer Behavior,” Baohong Sun, Scott Neslin, Kannan Srinivasan, 2003, Journal of Marketing Research, 40, 4, 389-405.

 10.   “An Empirical Investigation of Spillover Effects of Marketing Mix Strategy in Umbrella Branding,” Tulin Erdem and Baohong Sun, 2002, Journal of Marketing Research, 39, 4, 408-420

 11.   “Understanding the Reference Price Shopper: A Within and Cross-Category Analysis,” Tulin Erdem, Glenn Mayhew and Baohong Sun, 2001, Journal of Marketing Research, 38, 4, 445-457.

12.   “Missing Price and Coupon Availability Data in Scanner Panels: Correcting for the Self-Selection Bias in the Choice Model Parameters,” Tulin Erdem, Michael Keane and Baohong Sun, 1999, Journal of Econometrics, 89, 1-2, 177-196.

 13.   “Modeling Survey Response Bias - with An Application to the Demand for An Advanced Electronic Device Service," Cheng Hsiao and Baohong Sun,
    Journal of Econometrics, 1999, 89, 1-2, 15-39, lead article.

 

 

 

 

[此贴子已经被作者于2008-9-25 22:55:48编辑过]