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本来报的27号的考试,害怕换库,就花了50刀改成25号,结果赶上换库日,也是醉了。
楼主在职备战,想赶第二轮deadline, 如果11月这回考不好,基本MBA申请之旅基本就over了,所以这回不成功则成仁,心理压力挺大的。背了好几天机经,今天下午知道换库了心里那个滋味啊,别提了。不过也释然了,反正就放开了答吧,结果反而发挥的很好,IR7, M 51, V42, 760。所以小伙伴们任何时候不要灰心,just have some faith. God is fair.
趁着记忆还热乎,放几条狗狗给接下来几天库首的兄弟姐妹们:
语法:
有一道题记忆很深刻,选项非常迷惑人,看了两分钟,但是我非常确定最后选对了。大家可秒选。
A link between Fish A and Fish B, a .... fish, living in xxxxx, has xxxx that xxxx.
基本就是这个意思。关键点在于,逗号后面的a...fish是真正的主语,a link...是它的同位语。其他选项很多都是给人造成a link是主语,而living in xxxx是修饰 Fish B的印象,而且读起来都挺顺的。后面的动词修饰a link和a...fish 都没有语法错误。所以寄卖特老头好阴险,大家要注意,这种句首同位语的使用。还有要注意meaning, 这种难题都是语义为王。
AWA: olympic foods 那个题。作文应该基本都没变。
逻辑:
给一群小孩分糖果,每个人四个,然后让他们自己选择是否去和没有糖果的孩子分享糖果。结果实验表明,younger children do not like to share while older children normally share with others. However, when asked later, younger children say that they should have shared the candies. therefore, there is no ethical issues with the younger children, and the younger children chose not to share due to weaker ability to control their impulse.
问削弱。
我选了the older children who did not share the candies showed remorse afterwards, while the younger children did not show any remorse at all.
还有一个,有个老油田地下有很多油,最近每年这个老产油区都产出好多好多油,而且未来十年世界的原油需求会大幅增长。尽管如此,一些砖家坚持认为十年以后该油田的储油量不会有太大的下降。问为什么(ground of the claim)
我选了老油田里,随着采油越来越多,挖掘难度越来越大,产油量越来越小。
再有一个,说很多医药公司三年前开始直接向消费者广告宣传处方药,而且过去三年医药公司宣传的处方药销量大幅增长。有人认为这是因为广告效应导致很多病人要求医生给他们开这些广告里的药。问增强。
我选了那个说医药公司的处方药和便宜的没做广告的处方药效果差不多。
阅读:
记不太清了,大概说一下
黑人女性的beauty business
p1. 讲一个黑人女性创办了一个beauty business, 来target an underserved market niche. 这个niche就是那些黑人女性,这个business 专门服务于她们让她们感受到the benefits that polished appearance can bring to them so that they can improve their financial and social status in the US society. 然后讲她的营销策略就是找那些有名的人作为代言人,营造一种beauty和social status相连的理念。。。
p2,。讲这个人创办这个事业的目的是为了帮助黑人女性提高社会地位并且给他们传授这种美丽的理念。她不仅影响了女性顾客,还会影响她的员工,and she encourages her employeeds to take commissions in their sales. This creates job oppotunities for the disadvantaged black women labor and helped them achieve financial and social improvement. She also encourages her staff to donate to their local communities to make a positive impact.
customer referral
P1. 很多商家都采用referral的方式来 acquire new customers, but many are not sure whether this strategy is profitable. some recent studies show that these people can be rest assured that the customer referal method is perfectly profitable.
P2. 调查显示这些refer过来的新客户又忠诚又能给企业带来更高的客单利润。举个栗子。 A german bank used this strategy to attract new customers. 然后说这个研究表明通过referal 来的新客户平均给银行带来60%的利润增长,然后比普通非refer过来的客户人均带来多20欧元的利润(数字不确定,就是这个意思).
P3. 但是,有个interesting finding, refered customers' profit margin over the other ordinary customers declines after 2.5 years because the bank would increase marketing expenses on these referred customers as the bank acquires more data about them. 为什么呢?因为match-making:老客户refer新客户的时候会做一个选择,通常会挑那些本来就会对这个公司提供的服务感兴趣的人群来推荐,所以他们被引来之后发现这个公司提供的服务太xx好了,就愿意在开始的阶段多花钱,对价格也不那么敏感。但是两年半以后他们对公司的服务了解了适应了,公司就要想办法继续吸引他们,方法就是前面说的,通过掌握的大数据来挖掘他们的喜好,然后针对性的做些marketing, and then the costs per customer for these referred clients would increase as a result.
P4. 此外,还发现26-35岁的年轻refered customers bring more profits on a per customer basis while the profit margin would be negative for the referred customers above 55 years old. Because there is little credit history of the young customers, the bank cannot provide targeted marketing to them. so the cost on this segment of the population is lower as a result. This phenomenon can also be explained by match-making. (后面有个题,问读完这个文章,你认为这个银行应该如何提高利润?我选的是尽量多的服务那些55岁以下的客户)。
数学实在不记得了,楼主对数字记忆天生不敏感,抱歉,不过总体感觉是数学很简单,没有什么特别复杂的。都是些简单计算题。细心肯定没问题。
再次感谢CD, 祝大家都能取得好成绩!No hidden info
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