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- 846924
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- 2013-1-9
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- 1970-1-1
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time2 1:48
-the author describes the history of Hon kong luxury brand, Lane Crawford. In the 1978, the sale of jewel shared 60 % of of the profits.
time3 1:14
-Rather than focus to mono-brand, Lane Crawford provides variety but special collection to customers. the buyer of Lane Crawford is very important at European Fashion show.
time4 1:38
-Although Chinese government lunched anti-corruption drive might hit the sales of luxury brands, Lane Crawford still open a new flagship store in commercial city, Shanghai. Actually, it closed one store at Shanghai 7 years ago. But this time the president of Lane Crawford mentions that the company will focus on the long term performance, rather than shot term by providing lifestyle and unique luxury products to clients. Moreover, customer buy the products for personal use instead of gift.
time 5 1: 12
-the flagship store proves 500 international brand which Chinese clients are not familier with such as Jason Wu.
time 6 1:29
Lane Crawford also willing to sell the cloth form Chinese talented designer. This part the author introduces a Chinese brand, the SS collection 2014 of Mr Min which is good at mix Chinese traditional elements to her design.
time 7 5:49”
Main idea: Because of anti-corruption drive, Chinese customer might not spend as much as money to buy luxury goods as they used to do, according to the survey of H. research company. Several luxury brands mentioned the sales of third season was not as good as before. |
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