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[阅读小分队] 【Native Speaker每日综合训练—30系列】【30-18】经管— Lane Crawford and Luxury goods

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41#
发表于 2014-1-18 22:25:08 | 只看该作者
1:21s
0:56s
the history of lane crawford and the recent strategy of it in Asia(from department story to specific bontique....)
0:56s
0:45s
the reopen of lane crawford store in shanghai at the background of thrity in china,the ambition of shanghai store is long-term change of lifestyle
1:39s
lane crawford is absorbing the native brand in china,such as Ms Min,and the main character of this brand is the blend of chinese culture and international fashion trend.they also features the season character,chinese spring festivals
3:32s
the decrease the turnover for the luxury brand in china result from three reasons
1the cutoff of government spending and gift
2the high tax for luxury
3the fewer ranking of the affluent chinese family(mainly because of the immigration)
42#
发表于 2014-1-19 17:49:39 | 只看该作者
Time 2 2'12"                                                               
This paragraph decribes the general business field and accomplishment of Lane Crawford and the early stage of it.                                                                
Lane Crawford, for example, has three multi-brand luxury department in Hong Kong, two in Beijing and one in Shanghai. It also has two Lane Crawford Home Stores in Hong Kong specialising in designer furniture and life style accessories,and onlie store.                                                               
It was founded in 1850 and has a speedy development during the early period. Even though the stores was damaged during the war, it recovered fast and began it's import export business after the war. By 1978, jewelry accounted for about 60% of sales.                                                               
Time 3 1'53"                                                               
This section talks about the present business style of lane Crawford.                                                               
Today, it's focus has changed from department store to specialty store offering exclusive brands. It's buyers are recoganised as the prominent participants in European fashion shows. It just wants to creat a shopping environment with displays of mordern art and provide services such as Personal Stylists and Conceige.                                                               
Time 4 1'26"                                                               
Lane Crawford opened a flagship store in Shanghai in October 2013. The president said they would like to come back to mainland China and emphasise a long-term commitment to the mainland market.                                                               
Time 5 1'15"                                                               
Although Beijing called to curb the waste of public money on luxury goods, Lane Crawford still has confidence on mainland market, and it collected more than 500 brands all around the world on it's four floors store dedicated to personalised services in beauty, fashion and lifestyle.                                                               
Time 6 2'37"                                                               
A new rising chinese brand Ms.Miu is becoming more and more popular around the world.                                                               
Obstacle 6'59"                                                               
43#
发表于 2014-1-19 23:16:39 | 只看该作者
这是我最喜欢的题材了。以后应该去读奢侈品管理啊~
Time2 1:30
The introduction of Lane Crawford.

Time3 0:59
The present situation of Lane Crawford.

Time4 0:59
Lane Crawford opens flagship China store in Shanghai 7 years after closure.

Time5 0:50
China is a big market of luxury industry. Lane Crawford will introduce new brands to mainland shoppers.

Time6 2:11
Introduce a new designer Min Liu. Her 2014 collection is based on Chinese history.

Obstacle 4:45
Main idea: Luxury goods in China have lost their luster.
China is the biggest market for luxury industry. But now the number of wealth people who buy the luxury goods is decreasing. More people spend their money on healthy and education. The reason may be the government crackdown on corruption and gifting. More people buy luxuries for themselves rather than as gift. Many people buy luxuries overseas also hurt the industry. More and more millionaires choose to leave China and migrate to USA or Europe.
44#
发表于 2014-1-20 14:14:50 | 只看该作者
Thanks Ace.

Speaker:
There's little protection in intellectual property, only trademark protection.
no copyright protection --> can sample from the designs of competitors
side effects: people think it's fashion trend
virtues of copying: have lots of options, faster establishment of global fashion, induced obsolescence, acceleration of innovation
make designs hard to copy, self-copy to survive
Japan: have to prove your product is unique
There's a bunch of industries that don't have copyright protections (food, hairstyles, databases, tattoo, jokes, the rules of games, the smell of perfumes).
Fashion industry might be a good start to look for ownership models that would lead to the most innovation.

Speed:
Time2: 01:55:12 285
An overview about Lane Crawford.
Time3: 01:12:49 190
LC's shift from dept. store to specialty store offering exclusive brands and expansion including an e-commerce site.
Time4: 01:05:35 169
LC opened its flagship store in Shanghai.
Time5: 00:58:69 159
Chinese shoppers account for 25% of the worldwide luxury market.
LC's flagship store will sell 500 international brands.
Time6: 02:11:34 353
Introduces the features of designs of Min Liu who combines modernity with classicism.

Obstacle: 05:27:20 778
Chinese are top consumers in the luxury market, but 2013 is the third consecutive year of decline. The drop is partly due to the crackdown on corruption and gifting by Xi Jinping. High-end retailers will suffer.
Over 2/3 of luxury spending by mainland Chinese was overseas in 2013 as affluent Chinese often shop online globally and more Chinese are emigrating, making U.S. the world's fastest growing luxury market.
45#
发表于 2014-1-20 15:20:10 | 只看该作者

どもありがとございます

Part 2  Speed
02-54
History Of Lane Crawford;
01-19
Present Expansion Of Crawford,It Seeks To Stand Out As A Brand By Emphasizing Its Distinctive Selection,Retail Environment With Display Of Modern Art And Services Such As Personal Stylists And Concierge;
01-14
Lane Forward Opens Its Flagship Store In Shanghai After Closure 7 Years Ago,Emphasizing The Company's Long-Term Commitment To The Mainland Market;
01-35
The brands offered by Lane Crawford in Shanghai are not necessarily the ones well-known to mainland customers,Instead,New Brands Such Like Jill Sander And Jason Wu;
01-33
Introduction Of One Up-And-Coming China Fashion Brand Called Ms Min,Crisp tailoring, elegant silhouettes, beautifully crafted inside-and-out detailing—the mood for Ms MIN 2014 Chinese New Year is pretty yet practica;
46#
发表于 2014-1-20 18:38:19 | 只看该作者
TIME2 01'29
main idea:eariy history about Lane Crawford,a retailing coporation selling luxury goods in Hong Kong.

TIME3 01'14
main idea:along the time,Lane Crawford has made many improvement about its idea of corpotation,such as exclusive brand.....

TIME4 01'06
main ideaane Crawford reopened in Shanghai after its clusure 7 years ago.
K says that this time LC will focus on personal use rather than as gifts,and further focus on long-term performance.she believes that LC will lead the luxury fasion in Shanghai.

TIME5 00'55
main idea: LC will introduce many new brand in its new shop in Shanghai.

TIME6 01'53
main ideaC devote itself to support creative and new talented brand in China.  some information about a China based brand MS MIN.

TIME7 05'53
main idea: the spending on luxury good declined in Chian
reasons:1.the goverment regulation for crackdown on corruption and gifts
2.higher taxes of luxury imported from foreign countries.
3.affluent Chinese prefer to buy luxury oversea rather than buying domestic.
4.mant rich people choose to leave China,purshing permant residenciry.
traditional luxury like watches,clothes and bags,are decreasing ,while luxury like tea and education are still on blooming .
47#
发表于 2014-1-22 21:13:09 | 只看该作者
2/285/02:32
3/190/01:30
4/169/01:02
5/159/01:00
6/353/02:08
Obstacle/778/05:21
48#
 楼主| 发表于 2014-1-23 19:30:05 | 只看该作者
许油油 发表于 2014-1-19 23:16
这是我最喜欢的题材了。以后应该去读奢侈品管理啊~
Time2 1:30
The introduction of Lane Crawford.

加油,支持你杀入奢侈品行业
49#
发表于 2014-1-25 00:07:32 | 只看该作者
iamyingjie 发表于 2014-1-18 01:10
哈哈,24小时内,有八位童鞋选择无任何字幕。以后就是无字幕版啦。如有需要请根据帖子的source链接去Ted官 ...

good! 收到最新变更了~!
50#
发表于 2014-1-26 12:14:13 | 只看该作者
spk: there is no copyright protection in fashion realm.- most people share and copy ideas but this incentive the creativity.-  the virtues of copying.-compare nocopyright products with protected products.-freedom is important in fashion world, it will benefit a lot.
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