【Native Speaker每日综合训练—30系列】【30-05】经管— Internet of Things

AceJ

Official Weibo: http://weibo.com/u/3476904471

我们始终坚信，每一次阅读，都应是一次美妙的旅程

而工作组的使命就是带领大家领略阅读中的极致美景

一起来领略这奇妙旅程的第四站—Internet of Things

我坚定的认为我们这一代人是属于互联网的一代，不论学习，生活，购物，交友，我们都离不开互联网。同样，现在及未来的世界也是属于互联网的世界。来看看大师们对未来互联网时代的描述

Part I: Speaker

Article 1

Welcome to the Age of the Industrial Internet

[Rephrase 1]
Everyone's talking about the "Internet of Things," but what exactly does that mean for our future? In this thoughtful talk, economist Marco Annunziata looks at how technology is transforming the industrial sector, creating machines that can see, feel, sense and react -- so they can be operated far more efficiently. Think: airplane parts that send an alert when they need to be serviced, or wind turbines that communicate with one another to generate more electricity. It's a future with exciting implications for us all.



[Speech, 12:37]


Source: TED
http://www.ted.com/talks/marco_annunziata_welcome_to_the_age_of_the_industrial_internet.html

AceJ

Part II: Speed

Article 2

Customer Service in the Age of the Internet of Things

By Duke Chung

[Time 2]
Today, innovative customer service means being able to contact a company on multiple platforms — not just by phone, but via email, web, Twitter, Facebook, and mobile devices. However according to ABI Research, by 2020 more than 20 billion additional devices will be wirelessly connected to physical things — TVs, washing machines, thermostats, refrigerators, even cars.

Good customer service in this age of the Internet of Things will take one step further and take place right on the device itself — screens to tap to search knowledge bases for answers, chat live with a rep, or schedule a service appointment. Imagine a service rep talking you through changing your tire, or a virtual agent who advises you to adjust specific settings on your refrigerator so that it runs at greatest efficiency.

With this kind of customer service evolution happening over the next few years, big changes will be in store for support departments across major industries. But how can businesses best prepare?

Build more robust knowledge bases, and make them easy to access.
Self-service knowledge bases — or your online customer resources for product information, FAQs, and how-to’s — will not only reside on web portals. They will be present on all devices, from mobile phones to racing bikes. This means that your product materials (both internal and external) will need to be richer, more sophisticated, and organized by context. Eventually devices will already know the consumer’s purchase history, their personal preferences, and will be able to both detect and predict problems. As more products are designed with touchscreen search capabilities, companies will need to place much greater emphasis on first touch resolution through self-service. In fact, based on the results of one of our customer case studies, service teams may see a rate of 70-90% for self-service resolution automated by the actual device which will dramatically relieve the contact center and change the types of inquiries they normally answer.
[315 words]

[Time 3]
A good example of a company that’s applying this strategy today is TurboTax. When filing taxes with TurboTax’s software, the form itself provides contextual help based on what the user is filling out, including answers to frequently-asked questions and an option to live chat. This content changes as you go through the form, and none of your information is lost along the way. Looking ahead, more devices will have a similar built-in help function. For instance if you’re two hours in on using your lawnmower and it’s starting to overheat, the user screen on its handle or steering wheel would automatically indicate the problem with a searchable list of common resolutions for that model.

Invest in a strong data analytics platform.
The fact that millions of devices will soon be Wi-Fi enabled will cause a flood of user data for companies to sift through. Businesses can use this data to understand where issues are happening on their products, how frequently, and best resolutions — but only if they have the means to analyze it. Analytics tools will not only help their customer service efforts, but inform improved design of products, upcoming product launches, as well as performance improvements.

Already IBM (full disclosure: they’re one of our customers) has rolled out a new analytics solution that “harnesses big data from instrumented assets and identifies irregularities in the manufacturing process, spots product irregularities, and forecasts a range of asset performance risks before a problem ever arises.” This type of predictive analytics solutions will be the norm, and companies will need to incorporate tools that will inform and improve customer service engagement on all of their devices.
[273 words]

[Time 4]
Hire and train smarter customer support agents.
The contact center is going to evolve from a volume support center to a more highly sophisticated center of talent agents. While many support reps today are tasked as “concierges,” reading answers from a script or internal knowledge base, tomorrow’s support reps will face more complicated inquiries from customers — because basic questions will be resolved right on the device. If a question is routed to a support rep it is likely to be a complicated one, and they will need to be prepared to do heavy troubleshooting on that product.

The reps should also have much more information at their fingertips because the data is pre-collected on the device and should provide reps with metrics reports with real-time information about the device, the issue and the user. While now, half of the time of a service call is collecting basic information about the user and the product, in the near future all of this information will be available to the support rep. And with self-service moving front and center, consumers will expect real-time response to all of their inquiries if their answer is not readily available. Today, the best customer service companies, such as Zappos, Warby Parker, and Nike, already know how to respond quickly to customers across a variety of platforms.

As you may have noticed in recent years, the Internet of Things has already begun. Major auto manufacturers like Volkswagen and GM are already delivering Wi-Fi enabled cars; and there are already smart refrigerators, light switches, garage door openers, and thermostats. For the consumer, this means more convenience and faster response to getting the answers they want. For customer service (if businesses are paying attention), it will mean the cost savings of a reduced number of contact center calls, insightful customer and product data, and happier, more informed customers.
[308 words]

Source: HBR Blog Network
http://blogs.hbr.org/2013/08/customer-service-in-the-age-of/

Article 3

GM Bringing 4G Broadband to New Autos in 2014 with AT&T

By Tim Higgins and Scott Moritz

[Time 5]
General Motors Co. (GM), the largest U.S. automaker, said its OnStar unit will begin offering 4G LTE service in vehicles next year in a partnership with AT&T Inc. (T)

The faster mobile data speed will first be available in most 2015 model year vehicles in the U.S. and Canada, GM said today in an e-mailed statement. Additional markets and service providers will be announced in coming months, the company said.

“We’re making a global commitment to embed 4G LTE mobile broadband across all of our vehicles,” Mary Chan, president of GM’s Global Connected Consumer, said in an interview. “This is the largest commercial deployment of 4G LTE services in the auto industry.”

The move marks an evolution for GM’s OnStar, which has 6 million subscribers in the U.S. and Canada for the in-car communication service. The Detroit-based automaker traditionally emphasized OnStar’s operators while other automakers have developed programs that used onboard navigating systems with video screens or systems that piggybacked off of connections with smart phones.

GM’s OnStar operator-emphasis strategy is changing with the introduction of new telematic systems in Cadillac and Chevrolet and today’s announcement.

“This is a big deal,” said Thilo Koslowski, an industry analyst with Gartner Inc. based in San Jose, California. “They want to actually have embedded connectivity in their connected vehicles rather than relying on a mobile phone going forward, that’s a pretty big shift in terms of where other vehicle manufacturers are today.”
[239 words]

[Time 6]
Faster Speeds
Long-term evolution, or LTE, is a higher speed, fourth- generation wireless technology compared with third-generation, or 3G. AT&T, Verizon Communications Inc. (VZ), Sprint Nextel Corp. (S) and T-Mobile USA Inc. are adding LTE to their networks. LTE allows mobile users to load videos and stream music as much as 10 times faster than 3G, according to the statement.

With 4G, GM said it could include in-vehicle Wi-Fi hot spots, streaming videos and faster application downloads.

“This enables them to actually have the capabilities to support all kinds of innovative services and needs that consumers may evolve or may desire in the future by having this technology available,” Koslowski said.

GM didn’t disclose pricing details.

“There’s going to be different tier levels of service that customers can choose and buy from,” Chan said. The faster service won’t be available for older vehicles, she said.

AT&T, the second-largest wireless carrier, said the OnStar agreement will boost prospects for the Dallas-based company.

“We think telematics will be a $1 billion business for AT&T,” said Glenn Lurie, head of emerging businesses at AT&T Mobility. “Moving forward with GM and OnStar is a big step in that direction.”
[195 words]

Source: Bloomberg
http://www.bloomberg.com/news/2013-02-25/gm-bringing-4g-broadband-to-new-vehicles-next-year-with-at-t.html

AceJ

Part III: Obstacle

Article 4

Augmented Business

Smart systems will disrupt lots of industries, and perhaps the entire economy

[Paraphrase 7]
CALL it the democratization of sensors. Pachube (pronounced “patch-bay”), a start-up based in London, offers a service that lets anybody make sensor data available to anyone else so they can use them to build smart services. One tinkerer has Pachube's computers control the fan in his office, guided by temperature readings uploaded from a thermometer on his desk.

Such experiments are free, but those who develop more serious applications and do not want them to be available to anyone else have to pay. Usman Haque, Pachube's boss, hopes that more and more firms will do so as sensors multiply.

Pachube's business model is one of the more interesting attempts to make money from the convergence of the physical and the digital worlds, but there are plenty of other firms trying to cash in on smart systems. Many will fail, but those that succeed will disrupt more than one industry and perhaps the economy as a whole.

But what is most exciting about smart systems is the plethora of new services and business models that they will make possible. “The internet of things will allow for an explosion in the diversity of business models,” says Roger Roberts, a principal at McKinsey and one of the authors of a recent study on the industry.

It is not just utilities that will benefit from smart systems but other sectors too. The chemical industry, for instance, has already installed legions of sensors and actuators to increase its efficiency. Others are just starting. In the paper industry, according to the McKinsey study, one company achieved a 5% increase in its production by automatically adjusting the shape and intensity of the flames that heat the kilns for the lime used to coat paper. FoodLogiQ, a start-up, allows food suppliers to tag and trace their wares all along the supply chain—and consumers to check where they come from. Sparked, another start-up, implants sensors in the ears of cattle, which lets farmers monitor their health, track their movements and find out a lot of other things about their animals that they never realized they wanted to know. On average, each cow generates about 200 megabytes of information a year.

Thanks to detailed digital maps, maintaining such things as roads and equipment will also become much more efficient. Asfinag, an Austrian firm, used aero planes equipped with special cameras to map the country's highways. Its employees can now fly over them digitally and even see what is underground. San Francisco's Public Utilities Commission knows the exact co-ordinates of every waste-water pump, its maintenance history and the likelihood of it failing. “Firms can now send out maintenance crews before things actually break,” says Steve Mills, who heads IBM's software business. “Making the old stuff run better will be the most important benefit of such systems in the short run.”

Moreover, smart systems make new forms of outsourcing possible, some of it to unexpected places. Pacific Control is not exactly a household name, but the company, based in Dubai, claims (with some justice) that it is the “world leader in automation solutions”. Its global command center remotely monitors buildings, airports and hotels, keeping an eye on such things as energy use, security and equipment. For the moment most of the firm's customers are in Dubai itself, but it should find more than a few abroad.

Significantly, once devices are connected and their use can be metered, there is no longer any need to buy them. Already some makers of expensive and complex equipment no longer sell their wares but charge for their use. Rolls-Royce, for instance, which makes pricey aircraft engines, rents them out to airlines, billing them for the time that they run. Makers of blood-testing equipment have taken to charging only if the device actually produces usable data. And Joy Mining Machinery, a maker of mining equipment, charges for support by the tonne.

Some firms are using metering in innovative ways. Zipcar and other car-sharing firms, for instance, put wireless devices with sensors into their vehicles so that customers can hire them by the hour. And insurance firms, among them Progressive in America and Coverbox in Britain, ask customers to install equipment in their cars that can measure for how long, how fast and even where a car is driven. Premiums can then be based on individual drivers' behavior rather than on such proxies as age and sex.

Michael Chui, a co-author of McKinsey's report on the internet of things, says that such applications will allow companies to “have a much more dynamic interaction with customers”. In Japan, for instance, vending machines can recognize a customer's age and sex and change the message they display accordingly.

The more data that firms collect in their core business, the more they are able to offer new types of services. By continuously assessing the performance of its jet engines around the world, Rolls-Royce is able to predict when engines become more likely to fail so that customers can schedule engine changes. Heidelberger Druckmaschinen, whose huge presses come with more than 1,000 sensors, has started offering services based on the data it collects, including a website that allows customers to compare their productivity with others. “Many companies will suddenly discover that their main business is data,” says Paul Saffo, a Silicon Valley technology forecaster who wrote a widely noted essay on the impact of ubiquitous sensors back in 1997.

Hewlett-Packard is a prime candidate for such a Saffo moment—if its plans to scatter millions of sensors around the world come to fruition. It is doing this to increase demand for its hardware, but it also hopes to offer services based on networks of sensors. For instance, a few thousand of them would make it possible to assess the state of health of the Golden Gate Bridge in San Francisco, says Stanley Williams, who leads the development of the sensors at HP. “Eventually”, he predicts, “everything will become a service.”
[987 words]

[The Rest]
Apple, though it prides itself on its fancy hardware, is already well on its way towards transforming itself into a service and data business thanks to the success of its iPhone. When the computer-maker launched the device in June 2007, it did not expect “apps”, the applications that run on smartphones, to become such a big deal. The “App Store”, where users can download these pieces of software, was launched a year after the first iPhone was shipped. But the App Store now sells more than 250,000 apps that have been downloaded over 6.5 billion times. And with its new platform for mobile advertising, called iAd, Apple has started to make money from all the data it collects.

Some firms will make a living based entirely on mining “data exhaust”, the bits and bytes produced by other activities. One example is Google's PowerMeter, which not only lets users check their use of electricity online but gives Google access to lots of data to analyze and, not least, sell advertisements against.

Conventional services, too, can be metered. Those supplied by governments may not be the first to spring to mind but, as a study by the Dutch economics ministry asks, why not use sensors for taxing things like pollution? That might be uncontroversial, but analytics software could also be put to more manipulative uses by fine-tuning charges for public goods to get citizens to behave in certain ways.

Much of the innovation in this field may come not from incumbents but from newcomers, and it may happen fastest on such platforms as Pachube. In a way it is a cross of YouTube and Windows. What made the video-sharing site so popular was the way it converted all videos to a common format. Pachube is doing the same for data feeds from sensors. And like Microsoft's operating system for applications, it provides basic features for smart services, such as alerts, data storage and visualization tools.

This spring at Where 2.0, a technology conference in Silicon Valley, the star of the show was Skyhook Wireless, a firm that offers geographical-location information as a service. It recently launched a new offering called SpotRank. Drawing on all the data it has collected in recent years from apps using its services, the firm can predict the density of people in specific urban areas—anywhere, any day and at any hour. “This will give us great insights into human behavior,” says Brady Forrest, the chairman of the conference.

Another hit at the conference was a service called Wikitude. Its “World Browser”, a smartphone app, checks the device's location as well as the direction in which its camera is pointing and then overlays virtual sticky notes other users have left about things like local landmarks. So far Wikitude and similar services are mostly used as travel guides. But in principle users could collaboratively annotate the entire physical world—and even other people. TAT, another start-up, already experiments with something called “Augmented ID”, which uses facial recognition to display information about a person shown on a smartphone's screen.

It is difficult to say what effect all this will have on business and the economy. But three trends stand out. First, since smart systems provide better information, they should lead to improved pricing and allocation of resources. Second, the integration of the virtual and the real will speed up the shift from physical goods to services that has been going on for some time. This also means that more and more things will be hired instead of bought. Third, economic value, having migrated from goods to services, will now increasingly move to data and the algorithms used to analyze them. In fact, data, and the knowledge extracted from them, may even be on their way to becoming a factor of production in their own right, just like land, labor and capital. That will make companies and governments increasingly protective of their data assets.

In short, we may be moving towards a “Weightless World”, the title of a 1997 book by Diane Coyle about a future in which bytes are the only currency and the things that shape our lives have literally no weight. But for now, gravity has not quite been repealed yet.
[703 words]

Source: Economists
http://www.economist.com/node/17388392

疏离无罪

沙发~~~感谢ACEJ  补作业去
真想把这大叔的舌头弄直了。。。周五 HIGH完回来看到作业哭了。。。。
楼下你们也不慢啊

Speaker:the Industrial Internet Revolution make the machines work more eficient and change the way we work.Several examples were raised by the speaker.Some people feas about this change for several reasons.

01:47
How business prepare for the customer services in this revolution.1 build more robust knowledge bases and make it easy for customers to connect.

01:00
An example was given about the first advice.
2 Invest and build a strong data analytic platform for the big data.

01:13
Hire a smarter customer support agents because easy problems can be solved by devices and only complicated questions will come in.

01:00
GM plans to bring 4G LTE mobile broadband across all of their vehicles.

00:42
4G is faster than 3G,but the price is unknown.And this will bring much business for AT&T.

09:01
Main Idea:The change brought by the smart system
The author first introduce a kind of business model built under the smart system.Then he began to discuss the system.
The smart system and the internet can raise the deversity in the business and make new forms of outsourcing possible.
They also van rasie more innovatiove ways and get much more dynamic interaction with customers.
More data can help company supply more type of business.So some firms became service suppliers.Several examples were raised.And some company will make a living based entirely on mining data exhaust,since much of the innovation in this field may come not from incumbents but from newcomers.Some new technologies were showed at Where 2.0,they may bring benifits to busines,harms as well.But it is difficult to asses this before they are applied.

kimwang53

疏离总是这么快！

2.27
1.50
2.20
1.50
1.25

sherlock1992

疏离总是这么快！

Speaker:
MI: Introduce the age of the industrial internet that we will face tomorrow.
Industrial internet is asset optimization and system optimization that industrial machines equipped with sensitive sensors collect prodigious sophisticated information so that machines can provide deep insights for us to help our whole operation more efficient. This internet has a fully automation system, a industrial system implanted with virtualization, advanced technology and  communication, and a powerful software-dominated machine infrastructure. This internet can help us control unexpected emergency and save money. Likewise, it can also impact job market in a way of creating new jobs and boost the rewarding. From a different angle, granted innovation has a side of destroying out-of-dated jobs, in a long run, innovation is essentially about growth. And a revolution of innovation could make life easier for workers of all skill levels. At the same time, the progress history of human beings is based upon the accumulation of little innovation step by step. And this new technological revolution is upon us.  

Speed:
2'09''
1'41''
2'16'' *rep: representative   *at one's fingertips: 对某事了如指掌
1'36''
1'20''

Obstacle-6'28''
*actuator: a mechanism that puts something into automatic action is called an actuator.
MI: the huge impact of smart system upon our industry and our economy.
the impact:
>an explosion in the diversity of new services and business models:
1) it will benefit many sectors.
2) it will make a job more efficient.
3) it will create new forms of outsourcing.->the core part of smart system is data-mining.

pennyz

占座，残酷的现实告诉你。千万别欠账，永远在被新帖子追赶的淫僧
忘记占过坐了，汗
新单词
more than 20 billion additional devices will be wirelessly connected to physical things
portal 大门，门户
troubleshooting 解决纠纷
embed 使嵌入，使镶入
convergence 收敛，聚合
meter 侧度，测量

Changpoyu

先占上好了，楼上说得对
開始补，然後睡覺


Day 2014.1.3
Thanks
Time 2:2'40"51
The Internet can connect a lot of part of our life,it means that the company can offer the sever to you anywhere. Then the author began offer advise to the business the first is to have some base knowledge
Time 3:2'24"80
Use a company as a example and the second advise is that it is important for a company to have a analyze system to analyze the date
Time 4:2'26"21
It talks the agents to respond the customer is a key to make company get win in the battle of commercial competition. This article is talking about what the company should do to offer the age of international customer service. 
Time 5:sorry I forget pressing the bottom of the clock
Company GM will let people the 4G Internet with the help from AT&T and it will bring a great change to our life 
Time 6:1'12"24
4G will ten times as fast 3G,but it also cost more money and if you want use the 4G you have to buy a new vehicle because the old vehicle can not use it. Ummmmm these company is merely consider about the money who just make pupils get a heavier burden

Obstacle
Not actually understand about many firm and the service 
I fail

黄衣小亮

TIME2 02'28
main idea:customer service in the age of internet.
content:customers can contact with companies through a even increasing numbers of ways.in the future,self-service device would be provided ,answering questions,scheduling appointment.....

TIME3 02'12
main idea:an example of TT company,whose sofeware can solve questions based on what's the customers filling in and even chat with them
many devices will soon be able to self-service under Wifi available condition,by enhancing the performance of the devices.
the investment to self-service devices has been rising.
another example about IBM....

TIME4 02'09
main idea:there will be more talent agents in the contact centers,for more complicated and sophiscated inquies will be contained,and for the devices can solve fundimental questions by thenselves .the real time responce will occure.(SR....)

小鱼上树

占位子，ace~~~~~~~~~~~~~~

30-05

Speaker

Industrial revolution, internet revolution-industrialinternet-more powerful-a lot more efficient way to do things-sensor and clouddata-fixing machine just before they break so we don’t waste any time

2 315 1min37

3 273 1min25

4 308 1min27

innovative customer service means being able to contact acompany on multiple platforms-for companies to be better prepared-build easyaccess from all kinds of devices data base-invest big data analysis platform-trainmore professional agents to fulfill the customers’ needs

5 239 1min20

6 195 56s