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发表于 2013-11-29 21:38:06
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Part II: Speed Article 1: Stores open early on Thanksgiving but shoppers in no rush [Time 2]
(Reuters) - Jill McCormack didn't mind waiting in the cold for five hours on Thursday. She was frozen, but first in line when the Macy's Inc flagship store in New York opened for the first time ever on Thanksgiving Day.
At 8 p.m., the 30-year-old teacher from Ireland raced into the store, arms linked with her sister-in-law, as shoppers cheered and employees stared.
"Anything that's on sale that we can fit in our suitcases we're going to buy," said McCormack, who came to New York with empty luggage to fill with new purchases. "The rest of the family is out to dinner. They think we're mad," she said.
While most in the United States spent the day bonding with friends and family over turkey dinners and football games, some were enticed by big discounts and open stores to begin their holiday bargain-hunting a day earlier than the traditional "Black Friday" sprees that follow Thanksgiving.
With six fewer shopping days this year than in 2012, Macy's and a slew of other stores opened on Thanksgiving for the first time in a bare-knuckle brawl for a bigger slice of holiday sales.
Macy's was packed, and overall online sales for the day were up an estimated 11.5 percent over last year, according to a report at IBM Digital Analytics Benchmark.
But many shoppers interviewed by Reuters were being careful and buying only one or two items.
"I'm coming in for the TV, and that's it for today," said Ioannis Gomez, 20, of Westbury, Long Island as he waited outside a Best Buy Co Inc which had provided shoppers with blue hats and scarves bearing the retailer's logo.
Many forecasters expect overall sales growth to be tepid in a season plagued by shaky consumer confidence and given that there are few fashion must-haves.
"The ones that are opening earlier are going to get more sales, but in the end, I don't think the overall pie gets any bigger. It's just a share gain," said Brian Yarbrough, a retail analyst with Edward Jones.
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[Time 3]
EARLIER OPENINGS, HOLIDAY PAY
With deals on offer before Thanksgiving tables were even set on Thursday, some disagreed with the retail industry's approach. Critics circulated online petitions, and a handful of franchise owners said they had defied corporate orders by keeping their stores closed.
Target Corp, Best Buy and Toys "R" Us Inc opened earlier on Thursday than they did last year. Many Wal-Mart Stores Inc U.S. locations were open all day, with Thanksgiving specials beginning at 6 p.m.
Department store chains Kohl's Corp, J.C. Penney Co Inc and Macy's all announced earlier this year they would open on Thanksgiving Day for the first time.
Retail analyst Yarbrough estimates that overall sales for November and December will be up 2.8 percent. That is a more conservative view than the 3.9 percent jump forecast by the National Retail Federation.
The profit on those extra sales will depend on whether the eye-catching bargains are margin-squeezing loss leaders, analysts said.
SHOPPERS EAGER FOR SALES
Manny Ramirez, 25, was first in line at the Best Buy in Iselin, New Jersey. For about $435, he bought a 39-inch TV, an Apple Inc iPod Nano music player and an Amazon.com Inc Kindle e-reader - and nothing else. "I did my homework and knew what I wanted to get," he said.
Another shopper, Rohit Kumar, 33, emerged from the store with just a small blue bag - he bought just a Microsoft Corp XBox 360 videogame console and a Google Inc Chromecast digital media player. He had arrived at 6 p.m. and only had a 10-minute wait to enter the store. He was checked out by 7:15 p.m., and said he saved about $75 total.
Some say retailers' fortunes depend a lot more on wealthier shoppers who have benefited from rising share and home prices this year.
"There are two sides to the story. If you look at households with over $100,000 of income, those folks are going to spend twice as much as people of incomes under $100,000," said FTI Consulting's Steve Coulombe.
At Macy's flagship store in New York, five hundred employees were expected to work Thursday night. Many appeared shocked when the doors opened and thousands of shoppers flooded in.
"This is madness," said Sharon, a store employee who declined to give her surname. "We are expecting one million people," she said. "We don't get trained for this."
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Source: yahoo finance
http://finance.yahoo.com/news/stores-open-early-thanksgiving-shoppers-062056699.html
Article 2: Be Grateful More Often [Time 4]
Although I didn’t move to the United States until I was an adult, every year I look forward to one of the most American of holidays: Thanksgiving. Turkey, pumpkin pie, long hours of cooking and relaxing with family and friends make the day a particularly fun one. I also look forward to Thanksgiving for another important reason: it is a day that reminds us of the importance of expressing gratitude.
Even though many of us have numerous occasions to feel grateful in both our personal and professional lives, we often miss out on opportunities to express gratitude, especially at work. A recent survey of 2,000 Americans released earlier this year by the John Templeton Foundation found that people are less likely to feel or express gratitude at work than anyplace else. We are not even thankful for our jobs, which tend to rank dead last when asked to list the things we’re grateful for in our lives.
Failing to express gratitude when we can is a missed opportunity for at least two reasons. First, feeling grateful has several beneficial effects on us: gratitude enables us to savor positive experiences, cope with stressful circumstances and be resilient in the face of challenges, and strengthen our social relationships. Psychological research [PDF] has shown that writing letters of gratitude once a week over a six-week period leads to greater life satisfaction as compared to simply recording ordinary life events.
【236】
[Time 5]
Counting our blessings doesn’t just cheer us up; it can also improve our health and well being. In a series of well-known studies , psychologists Robert Emmons and Michael McCollough asked participants to keep weekly journals for ten weeks. Some were asked to write about five things or people they were grateful for each week, some were asked to write about five hassles that they experienced during the week, and a third group was asked to write about any five events that occurred during the week. Participants asked to list hassles included the following: hard-to-find parking, spending their money too quickly, and burned macaroni and cheese. Those who listed blessings mentioned experiences such as the generosity of their friends, learning something interesting, and seeing the sunset through the clouds. Those in this gratitude group scored higher on measures of positive emotions, self-reported symptoms of their physical and mental health, and they also felt more connected to others as compared to those who made routine notes about their days or wrote about hassles.
A second reason to pause to express gratitude is that even simple expressions of gratitude can have powerful and long-lasting effects on those who receive them. In our research, Adam Grant and I found that expressions of gratitude increase prosocial behavior by enabling people to feel socially valued. In one study, participants edited a student’s cover letter and then received either a neutral message from the student (i.e., “Dear [name], I just wanted to let you know that I received your feedback on my cover letter”) or a grateful one (“Dear [name], I just wanted to let you know that I received your feedback on my cover letter. Thank you so much! I am really grateful”). The student sending the message subsequently asked for help on another cover letter—well after the experiment had ended and participants had no obvious incentives to help. Among those who were thanked, 66% were willing to provide further assistance, as compared to just 32% of those who had not been thanked.
【340】
[Time 6]
In a second study, we found that participants who helped a first student (“Eric”) and then were thanked were more likely to help a different student (“Steven”) later on. Only 25% of participants who helped Eric and received a neutral note decided to help Steven; by contrast, 55% of those who helped Eric and received a thank-you note from him decided to help Steven. Thus, receiving expressions of gratitude made people feel socially valued and motivated them to help other beneficiaries.
These simple expressions of gratitude are quite powerful in the context of helping, but their effects are even broader. In one experiment, we divided 41 fundraisers at a public U.S. university who were soliciting alumni donations into two groups: the “thanked” and the “unthanked.” The thanked received a visit from the director of annual giving, who told them: “I am very grateful for your hard work. We sincerely appreciate your contributions to the university.” The other group received daily feedback on their effectiveness, but no expressions of gratitude from their director. The result? The weekly call volume of fundraisers in the thanked group increased by 50% on average the week after the intervention took place, all because the director’s expression of gratitude strengthened the fundraisers’ feelings of social worth.
Thanksgiving is a great time to think about gratitude, but a dive into the research around giving thanks makes it clear that we should be doing more of it throughout the year.
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Source: hbr
http://blogs.hbr.org/2013/11/be-grateful-more-often/ |
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