广告和音乐~~~求确认啦

lytymay

16. 广告中的音乐*

V1, by cherubellini

广告中音乐的使用造成人们对广告的stimulus和memory不同；男女对不同因为的反映也不同

V2, by 牛奶薏米粥

阅读一篇是讲流行音乐广告和人们的记忆程度的，中间有点绕，有主旨题，还有内容support题

V3, by blannia

是讲advertising的。说有music的让人记忆更深。又说有high personal significant（这是个什么。。= =）的让人记忆更深。又说alteredlyric也有影响。后面有提到male和female对不同的advertisement有不同影响。但下一段又说有一些correlation是不能被证实的。。。具体哪些我忘了。。（或许当时就不太懂。。）

V4, by 妞妞怡

广告中的音乐这篇，考古中这个比较符合原文：
P1.科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。
P2.对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象
P3.对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。

V5, by rebornkeke

音乐广告的题
一个是说从问题不能知道什么~几个很长的选项；
一个是说第二段的作用是什么？ 答案有两个比较纠结——一个是research 得到对第一段的解释，还有一个是解决一个puzzle~还是请大牛晒答案吧

V6, by 这辈子的朋友

阅读有篇是讲音乐通过男女声，高低音，原唱和改编的不同效果。第一题问的是广告用什么音乐更能吸引注意力。JJ里应该是选流行音乐男声高音原唱。

*考古  http://forum.chasedream.com/GMAT_Math/thread-748025-1-2.html

V1,
通常情况，advertising里面有音乐要比没有音乐好，流行音乐要比非流行音乐好，有歌词的流行音乐要比没有歌词的流行音乐好。但是这得分情况，如果是非常famous的歌手的，那么有个词会好，并且原唱要比翻唱好。如果是一般不太famous的，那翻唱会比较好，尤其是对歌词有改动的，因为大家会尤其注意改动的部分，觉得比较新（这里是一个细节题，因为“觉得比较新”这个原文是在括号里的，容易忽略）后来就讲了男人跟女人的区别， famous的原唱更容易吸引男人，不famous的翻唱更容易吸引女人（这里也是一个细节题）
V2
JJ里的“广告与歌曲”，有一个题是把第一段的是否翻唱是否原声和第三段的男人女人结合起来的考题，貌似是选D男人开头的那个。
V3
advertisement的音乐，流行的歌和不流行的歌。下一段解释为啥影响不同。然后又说男人女人的识别度差异之类的。。
V4

原1.2.6 advertising中popular music的影响的
advertising中popular music的影响的，popular music分为altered lyric和original lyric, 还有low significence和high significance的，然后第二段说high significance可以解释，但是发现low significance无法解释，第三段是讲altered和orginal, low 和high 分别对male和female的影响，具体谁对应什么忘记了
V5
疑似考古，有一篇是说广告里面加了歌曲，歌词重新改编过的额歌曲，原唱和非原唱的歌曲对于广告的吸引力的影响，这篇是最后一篇，时间有点紧，来不及仔细看了V2(V31)最后一段说男人更人容易记住有影响力的人的歌词的广告，女人更容易记住没有影响力的歌词的广告（有一个题就问这个，说问下列哪种说法对，我选的男人更容易记住有影响力的人的歌，没有改过的orignal的那个）V3（V38）P1.科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。P2.对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象P3.对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。Q1：第二段的作用，有三个选项不靠谱，靠谱的是A和B。A：对于第一段中研究人员提出的成果给出了更进一步的研究结果 B：对于第一段的提出的一些现象提供了解释Q2：下列哪种歌曲广告对消费者影响最大，我选的（男人，高知名度歌手，原声。）V4(750) 有一篇是讲男女对广告音乐的反应。第一段将科学家发现这几种现象 - vocal比popular music 更容易有效，popular music 中，有名的人的比没有名的人没有效第二段，解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由第三段，男女的有效性有差别V5(v33) P1科学家经过研究发现广告与歌曲的联系，有音乐比没有音乐好，原声的比改唱的好，红人比不红的好，但是如果歌手不够红，那么改编歌词往往能够吸引顾客的注意力。这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” (有题)With songs more effectivethan without;With vocal more effective than without;With original lyrics whenin high personal significance more effective than with altered lyrics when inlow personal significanceP2解释为什么有名的人的音乐反而不如没有名的人的音乐有效。有三四个理由对于当红歌手，原声比较重要，这个很容易证明，但是对于那些不咋地的歌手，改编歌词更能提高广告影响力，这是为啥呢？研究人员做出了假设，貌似是这些人听到歌被改了以后表示不爽，结果反而加深了印象P3男女的有效性有差别：对于男人和女人，研究人员发现，男人对于红歌手比较感冒，女的对于不红的比较感冒。Q1主旨题2第二段的作用A 对于第一段中研究人员提出的成果给出了更进一步的研究结果B 对于第一段的提出的一些现象提供了解释/ 解释第一段中的一个puzzleQ3下列哪种歌曲广告对消费者影响最大：男人，高知名度歌手，原声（male high personalsignificance original lyrics）

This study examines theeffects of popular music in advertising to determine both the theoretical (theeffect of popular music on the processing of advertising messages) andpractical (the design of more effective advertisements using popular music)implications. An experiment is reported that tested the effects of threeintegrations of popular music in advertising: original lyrics, altered lyrics,and instrumentals (plus a control treatment with no music) on attention andmemory. The results indicated that song vocals, either original or altered, aremore effective stimuli of advertising effects than instrumentals or no popularmusic.But Kahneman (1973) said that attention describes some internal mechanismsthat determine the significance not the relevance of stimuli. This suggeststhat popular music with high or low personal significance will lead to greateror lesser attention to the integrated advertising messages; popular musicvocals will be more attention-getting than other treatments; and originalpopular vocals with high personal significance will be the most effective atgetting the attention of the individual.Popular music with original vocals wasa more effective stimulus of attention and memory when high in personalsignificance and popular music with altered vocals was a more effectivestimulus of attention and memory when low in personal significanceTheindividuals in this experiment processed songs and artists they considered highin personal significance differently from those that were low insignificance.... When the artist was significant, the original vocal led togreater brand attention but when the artist was not significant, the alteredvocal led to greater brand attention.... It suggests that the level ofsignificance of the music and/or the artist can affect involvement possiblyresulting in different processing of the advertising messages.and/or the artistcan affect involvement possibly resulting in different processing of the advertisingmessages. While high personal significance can be a possible explanation forthe attentiongaining value of original vocals, low personal significance cannotadequately explain the attention-gaining value of altered vocals. Threepossible explanations include thenoveltyof hearing a popular song with alteredlyrics (especially the first time); irritationcaused by the changed lyrics;and/or the lack of fit of the song or the artist with the brand. All of thesecould have been attention-gaining stimuli causing greater attention to thebrand and the song. It is clear, however, that lyrics (either original oraltered) are important and that even though an interaction was observed forjust one song and artist ("The Middle" by Jimmy Eat World) based onthe lyrics, the results are of practical importance to advertisers for twoprimary reasons. First, the use of no music or an instrumental version of apopular song should be avoided. Second, if the advertiser is able to use apopular song that is personally significant to the target market of the brand,then the original vocal version should be used, but if not, an altered vocalversion should be considered.Either way, personalsignificance plays a role inthe effectiveness of popular music in advertising on attention and memory,brand memory were observed for one of the brands (Sony) for both the song("Without Me") and the artist (Eminem), with some apparentsignificant effects for genders. It is interesting to note that for the Kodakbrand, males were observed to have greater memory for the brand than femaleswhen the song and the artist ("The Middle" by Jimmy Eat World) werehighly significant but that females had greater memory for the brand when thesong and the artist were low in personal significance. This could suggest thatmales are more sensitive to the level of personalsignificancethey have foradvertising messages integrated in popular music than females, but this wouldneed future research.

V7
讲advertisement的不同情况的有效性前面一大段好像是在讲下面这三种情况1>With songs more effectivethan without2>With vocal more effective than without3>With originallyrics when in high personal significance more effective than with alteredlyrics when in low personal significan 这种情况还解释了因为人们的注意力会放在了改过的词中, 原文有”lack of fit” 这里有题..第二段讲:但是却没有原因解释得到下面这种情况4>Male 对ad的反应会比Female 多..然后还有一题是出了很多选项, 问你哪种是最effective的v7流行音乐能加强人们对广告的记忆，其中有音乐比没有音乐好，原声的比改唱的好，音乐与个人特殊经历的关系则在不同情况下的作用不同，然后又提到了这些因素对男人和女人的不同影响。V8
问题1：貌似是主旨题问题2：说第二段的作用，我选的是解释第一段中的一个puzzle问 题3：然后还有一题是出了很多选项, 问你哪种是最effective的我选的是male original lyrics when in high personal significance 好像还有个popular吧，总之要包含male high personalsignificance original lyrics需要回原文的第一段和第三段定位 （Ozy：关键字为 男，原来，个人重要）