求教英国Durham的MSc Marketing Management是给非专业人士学的？

陳长老

看到杜伦的MSc Marketing Management项目描述中有这一句
“The MSc Marketing Management is designed to meet the needs of non-business graduates who have not previously specialised in marketing but now wish to do so. ”
这是什么意思呢，是不是就是说本科是商科学这个性价比不高？

附课程设置
Term 1 modules

• Marketing Strategy
  
• Marketing Psychology
  
• Business Economics and Accounting
  
• Organisational Behaviour
  

Term 1 modules

• Marketing Intelligence
  
• Integrated Marketing Communications
  
• Research Methods for Business and Management
  
• Global Marketing
  

Term 3 - Dissertation

PS：有大虾了解杜伦的这个项目吗？真心求助。

张楠

看到杜伦的MSc Marketing Management项目描述中有这一句
“The MSc Marketing Management is designed to meet the needs of non-business graduates who have not previously specialised in marketing but now wish to do so. ”
这是什么意思呢，是不是就是说本科是商科学这个性价比不高？

附课程设置
Term 1 modules

Marketing Strategy
Marketing Psychology
Business Economics and Accounting
Organisational Behaviour

Term 1 modules

Marketing Intelligence
Integrated Marketing Communications
Research Methods for Business and Management
Global Marketing

Term 3 - Dissertation

PS：有大虾了解杜伦的这个项目吗？真心求助。

-- by 会员 陳长老 (2011/12/11 14:43:17)

如果是conversion的course，本科学了商科的学生申请，负责任的学校也不会offer的。
不是性价比高低的问题，只是不同的program是for不同background的人，purpose也不一样。