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Hi Veronicaaa: I m trying to give some of my views regarding ur Q, hope it helps: 1. what is database mkt Database mkt is the heart of CRM, a new way for marketers to develop more relevant offers for individual customers. Basically, it will cover some key control points like..information collection (what to collect & how to collect), data maintainance and how to apply these data into effective use....so i believe the person working on this part should be more expert in data mining & advanced statistical techniques, which will help to detect interesting trend, opportunities or insights among the data warehouse... 2. the future on database mkt Of course databse mkt is not for every company...obversiouly its not suitable to ultra durable products (something only be purchased once in a life), neither it fits to Mass CPG from my personal view (simply becoz the low cost efficiency)...but i believe its the trend for more and more industries to adopt database mkt as to develop 1-1 mkt, such as banking, auto, industrial products......so good future lies here, besides, when you receiving hundres of rubbish sms or junk mails everyday, you can an assumption that there wont be so many experts working at this feild...so, fully for ur exploration here 3. Leadership ....Leadership is required out of every marketeer, and nothing special for database marketing...i believe you can make a hundred of sound examples to demonstrate ur leadership capability after working a while there. 4. Opportunities to switch to Finance No comment....but i m confused if u r interested in Finance why not go there directly? 
[此贴子已经被作者于2008-4-14 18:46:24编辑过] | 
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发表于 2008-3-26 16:24:00
