28-16: Paper&rint is a chain of British stores selling magazines, books, and stationery products. In Britain, magazines’ retail prices are set by publishers, and the retailer’s share of a magazine’s retail price is 25 percent. Since Paper&rint’s margin on books and stationery products is much higher, the chain’s management plans to devote more of its stores’ shelf space to books and stationery products and reduce the number of magazine titles that its stores carry. Which of the following, if true, most strongly argues that the plan, if put into effect, will not increase Paper&rint’s profits?
A: Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.
B: In market research surveys, few consumers identify Paper&rint as a book or stationery store but many recognize and value the broad range of magazines it carries. C: The publisher’s share of a magazine’s retail price is 50 percent, and the publisher also retains all of the magazine’s advertising revenue. D: Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&rint. E: Some of Paper& Print’s locations are in small towns and represent the only retail outlet for books within the community. C PP是英国一家销售杂志、书籍和文具品的书店。在英国，杂志的价格是由publisher来决定的，而零售商只得杂志价格25%的分额（什么意思？）。因为PP的书籍和文具品卖得更高的利润，连锁店就计划增加存放书籍和文具品和减少杂志的空间 B，说很少顾客认为PP是一家买书和文具品的店铺，但是很多人承认并且注重它的杂志方面.---而题目和结论都是说profit的问题，我怎么看不出B有说呢？ 而我选C，是因为C说P的share为50%，他的广告利润也保持。那么对retalier由原来的25%的share增多，因P不会对R给经济上的压力呀。好象也只有C说到利润的问题/
B: In market research surveys, few consumers identify Paper&rint as a book or stationery store but many recognize and value the broad range of magazines it carries.
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发表于 2005-9-10 16:30:00
rint is a chain of British stores selling magazines, books, and stationery products. In Britain, magazines’ retail prices are set by publishers, and the retailer’s share of a magazine’s retail price is 25 percent. Since Paper&
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