12.10AWA

MCL

某dealership的manager的recommendation：（此dealership有两种model，luxury automobile model 和inexpensive automobile model）in July dealership advertisement focuing on luxury model上， 展示什么的都是luxury model主场， 还把luxury model放在local newspaper上打广告。结果两种model的combine sales达到了一年的顶峰。但是在Feb， advertisement focusing on inexpensive mobile, （这里和July广告宣传的区别是没有发local newspaper）其revenue反而比July的少。说明luxury model更attractive， potential consumer更多（这句模糊）。所以为了达到maximum profits宣传展示应该要把luxury model放到front line。