原文大概是： A shareholder of a mining corporation proposes that since the profits of the company have remained steady for several years. in order to boost the profits and stock prices, the company should change its focus of its research from mining to renewable energy field, which includes wind, solar and biodiesel etc. because the renewable energy field is lubrative and some firms have been very successful in this field, stepping into this field will increase the mining company's profits and stock prices.
我的作文基本是套用以前用过的一个模板，我觉得还行，大家看看吧。
A local bookstore“Food for Thought” specializing in cooking related books has a featuredin-store strategy that it always makes a demonstration of food. The ownerproposes that since its profit is steady for several years, it should cancelthis strategy and try the strategy the major bookstore chains and internetbookstore have. The owner recommends that the store discount their best-selling books to non-profitto attract even more customers and outsell their competition because majorbookstore chains and Internet store have used the strategy successfully. Tooffset the cost associated with the deep discount, the author also suggestsdiscontinue the cooking demonstration. As a result, the sales volume andprofits will be increased.
In order to earn more profits, a cookingstore is planning to change its current marketing strategy and to take some newmeasures, which include discounting its best-selling books, inviting no chefsfor cooking demonstration and defeating its competitors by continuous discountsetc. The book store’s new strategy sounds exciting and groundbreaking. Althoughthis strategy is designed to make the store more profitable than before, thisstrategy is so intrinsically flawed that it might ruin the store bysignificantly reducing its profits. The store is risky in carrying out its newstrategy because it does not thoroughly analyze some possible consequences. Thisnew strategy will possibly bring the counter results, if some intrinsicproblems are left unresolved. First, the bookstore might have been doing theindoor strategy for decades, making some clients attached to the store. If thestore stops the old strategy, the attachment between its clients and the storewill be broken. As a result, some loyal clients will no longer come to thisbookstore to buy cooking books, reducing the profits sharply. Second, cuttingthe prices of the some best-selling books will definitely diminish its profits.The store might use it as a method to attract some new customers, but customerswho buy books primarily for the low prices will leave when they find otherstores with lower prices. Third, the store used to invite some famous chefs todemonstrate their foods, some of them very influential and popular among theirfans. Their fans will travel a long journey just to see their idols and buywhatever their idols suggest. If the store stops inviting those famous chefs,their fans will surely not come to buy books.
To replace a strategy proved to be usefulby practices with a new one is risky, especially when the new one is designedwith apparent flaws in one way or another. Carrying out this risky strategycannot guarantee to achieve the result that this strategy is designed for. Inorder to ensure its goal, the store needs to address all of the concerns mentionedabove. Without successfully solving all the problems mentioned, the strategy ismerely a seriously flawed proposal.
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发表于 2016-11-13 23:10:14
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