新年好！~今天给大家介绍WPI的两个专业，management和marketing。
MS in Management
专业概况：
The Master of Science in Management (MSMG) program offers students the flexibility to tailor a course of study to their interests and career objectives. If you seek a focused program—improving your business skills while excelling in technology-based organizations—the MSMG is right for you.
An alternative track provides a compelling pathway to an MBA that recognizes the value of work experience. Upon receiving your MSMG from WPI, and after two years of work experience, you may apply to complete the requirements (in just 21 credits) for The Innovator’s MBA, which includes the hallmark project experience of WPI, where students apply their learning to meet the challenges of actual business.
课程设置：
MS in Marketing & Innovation
专业概况：
Meeting the challenges of developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills
Through WPI's Master of Science in Marketing and Technology Innovation (MSMTI) program, students acquire these and other critical skills that can help them succeed. They learn to recognize the unique needs of technology-oriented environments and how to meet them head-on in this 36-credit-hour program.
课程设置：
相关教授： Chickery "Chick" J. Kasouf
Associate Professor, School of Business
RESEARCH INTERESTS:
Buyer-seller relationships in the supply chain
Cognitive factors affecting opportunity recognition
Innovation management
Adrienne Hall-Phillips
Assistant Professor, School of Business
RESEARCH INTERESTS:
Consumer Behavior
User experience
Social media
Engagement
Purvi Shah
Assistant Professor, School of Business
RESEARCH INTERESTS:
Strategic Brand Management
Consumer Information Search
Marketing Education
Shari L. Worthington
Affiliate Professor, School of Business
RESEARCH INTERESTS:
internet marketing;
industrial marketing;
marketing communications;
technology marketing;
B2B marketing
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发表于 2016-2-10 00:04:16
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