11/14/15 加州一战，590，只记得writing

emilyjialei

the letter from marketing director to CEO.

Attendance of 什么名字的park（similar to theme park) has been decreased last five years, but the budget of advertising has been increase. The park is designed for children and parents, but parents are primarily group who buy admission tickets. According to the survey of automobile sales, almost 60% parents consider the safety as the top priority when purchasing a car. The current marketing strategy as advertising the scariness and thrill for children(这一段不能确定一毛一样，但是大概意思就是现在的宣传的都是他们的过山车之类的东西都多好玩多害怕这类的）， so the company should change the advertising strategy which should focus on safety concern to increase the attended of the park( 大概这意思）。

我第一反应， causation of the decreased attendance of park is not mostly related to parents. 就算父母是那些买票的人，但是大部分的家长应该是应孩子的要求。所以这里是logical fallacy。他们的营销手段还是应该去多关注孩子的需求。

第二：他的evidence 有问题。就算安全问题，他的客户很关注。他举个买车的例子完全没关系。我买车为了安全，但是去theme park大部分的人就是为了去体验这样的刺激。