【Native Speaker每日综合训练—36系列】【36-14】经管

AceJ

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我们始终坚信，每一次阅读，都应是一次美妙的旅程
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Part I: Speaker

Ruth Reichl on Challenging Career Moves

Source: HBR Ideacast
http://blogs.hbr.org/2014/05/ruth-reichl-on-challenging-career-moves/

For transcript, you can directly click hyperlink above, or you can download word document here

[Rephrase 1, 14:52]

wensd1111

1 A 01:07
2 A 01:29
3 A 02:29
4 A 01:14
5 A 05:05

LUCY小可

Thank you!

1: a woman business leader's experience sharing:  female leaders's advantage: sensitive to employees' need of balancing work and family; what to deal with magazing closing......
2: 1'56
3: 2'40
4: 2'54
5: 2'22
6: 3'07
7: 10'34 Brazilian economy is unproductive. Unproductivity problem need to be tackled when it comes to aging society.  

旧未来

1 A 01:53
2 A 02:43
3 A 02:19
4 A 01:47
5 A 01:54
6 A 10:53

1.An executive wanted to persuade their partners to drop a long-term vendor in favor of a new one,however, according to the study, the unconscious mind defines the decision instead of data.

2.Stories is the best way to tap into unconscious decision making and then the following action.

3.Sony is still in financial loss this year and he need to dump more money-losing business.

4.Getting rid of the TV business is costly painful,but the market can't be solved by Spidey as China.

5.

6.Example for unproducitve effeciency in Braliza, the reasons and the solution.

sudadelv

Time 2            52’’
Main idea: describe a problem, and propose a solution
At first, the author introduces a failure situation that persuades other people to support his idea.
Then, the author proposes a solution: to influence human decision making, you have to influence the unconscious mind instead of presenting the data firstly. The author also use a research made by C to support it.
Time3            1’23’’
Main idea: analyze the reason and propose the specific process
Why the unconscious mind is better
The data is conscious and needed care, but emotional power such as telling a story can do better than data. The author also describes how the unconscious mind influences our investment behavior and customer behavior. We firstly make decision by emotion and ask for reason by rational behavior
How the executive use the unconscious mind method in actually
Time4            58’’
Main idea: describe a problem and analyze the reasons
The loss of this year of Sony is a surprise beyond the expectation of Bloomberg, and the author presents many data to support his idea. The author analyzes the reasons for loss, the first one is dumping PC, this will increase cost in short time. Second one is the competitive in TV field is more intensive.
Time5            46’’
Sony wants to get rid of TV, but the removing is not easy because of the cost of removing. The market can’t wait. On the other hand, The successful movie made by Sony in china brings good news to gloom, and the author uses data to support it. But the gloom has no relationship with TV.
Time6           59’’
Target-date funds seems simple, but many people use them incorrectly and see a lower returns
And the author describe how they use them incorrectly, Savers should have at least 95 percent of their money in a target date fund but less than 17 percent of people do this.
越障            4’44’’
Main idea:The author describes a problem of reduction in labor productivity, analyzes the reasons and propose the solution.
Firstly, the author use a specific example about festival and data compared with china and India to support his argument.
Secondly, reasons are poor quality education though the education develops fast, poor management compared with American, tax policy, exceed protection like policy to the foreign technology goods leading the company to buy high cost and poor quality local goods instead of better foreign goods .
At last, the author proposes the solution: deregulation. The author uses the successful experience in the past about the financial service and agriculture to support his idea.

JennyF

thank you so much Acej, I love all the reading material you post, so interesting! thank you so much!

1‘23- Data won’t speak for themselves. it is the unconscious mind to made the decision and it will make a better results in the complex situation.
2’14- according to how people make decision, change the way you persuade people: tell them a emotional good stories and rational data is a supporting material.
1’48- Sony announced that it expects to lost $490 million in the current fiscal year. it surprised investors. in another way, it is a good thing, Sony finally take it serious. PC and TV have not make money in years. it is a good time to cut if off.
1’25- It is costly to hold or cut PC and TV business. The bad comments about the CEO of Sony. the good new is the cinema business perform good in China- the second-largest movie market.
1’28- Target-data fund investor should invest more than 95% of their money in one target data fund to get higher returns, however, only fewer than 17% people do this.


8’14

cyndichiang

Time2  1'22''
Data often fails to help make decision,but unconscious mind does.

Time3 1'45''
Though data has many advantages,such as effective persuasion, stories are also important because they can active emotional unconscious decision-making.

Time4 2'07''
Sony announced a loss in this fiscal year,but before that, it had estimated a gain.
Sony has experienced a loss that is much more than previously estimated.
Sony dumped its PC business and faced challenges from others'TV  businesses      
                       
Time5 1'26''
It is unlikely to exit TV business because of the huge cost
S business cannot rescue Sony's TV business.

Time6 2'00''
Target-date fund is a strategy used by employers to put their employees' incomes into a account and to use the money as asset. Then emplyees can get this money when they retire
Though most employees follow this fund, a few proportion money they put into this account.
This fund gets lower return and seems to be a failure

Obstacle :
Brazil's economy has been stable for 50 years and its workers are unproductive.
The growth of GDP in Brazil is much lower than other countries' and remains stagnant,so does the per production of employee.
Many companies are unproductive because of the poor management.
Some other factors account for this stable economy:
Preferential tax treatment for firms  and protectionism
Though overweening regulation yielded some good consequences, but it cannot last for long.

davideng

Time 2: 1'36
Time 3: 1'48
Time 4: 1'43
Time 5: 1'55
Time 6: 2'12
Obstacles: 10:15

TINGYI-2014

快考试了，各种忙碌。。。补作业补作业~~
1‘27 sound data do not mean right.
1'29 story play better job than data
1'36 sony anounced a loss
1'39 hard to get rid of TV. the ceo did not do well.
1'40 a investement strategy does not be well used.
9'03 when you go to Brazi, you begin to waste time. the workers are not efficient and many conventional behaviors are obstercals to a better operation.
     In this situation, how it get the palce in the four golden brick countries?

lilacrabbit

谢谢楼主

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