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Part II:
Time 2: 2'15"45
Compare to the new tech cars showed in the recent auto exhibition in Detroit, the cars in 1910s seem outfashioned. However, 1910s is
a very important era for autos One of the most vital change is assembly line invented by Ford, it largely decreased the assembling time. But it also distract people's work and lead to five dollar wage.
time 3: 2'14"51
The biggest change 100 years ago is electric starter. It made start a car much easier and safier. Also this helped cars entered a larger market.
The electric starter cars are easy to drive, and their target consumer is women.
Lots of companies rushed into auto market and left. But they left some valuable innovations which were adapted by the remained manufactures.
rest: 1'05"32
The cyclecars are obsolete in the market. Another company used a luxury engine, but fell our of market as well.
Detroit at that time was just like sillicon valley today, lots of high- tech rised.
time 4: 2'40"32
Chrysler turned to a wealth man from a railway mechanic. He would never be Ford or General Motor, but he is very important in auto industry.
There are two books about him. One is biograph of Chrysler, and the other is about how his company was friendly took over by xxbenz.
Chrysler reorganized ACLo, and from then on entered into auto industry. He then runned Builk. He made money form stock and saved ailing auto manufactures.
Then he started to develop his car.
time 5: 4'19"50
The Chrysler six exhibited in auto show in NY caused a sensation. Because it is a product of technique, and the price is onely 1/5 of its' rival's costs. (轰动地Just like Ford model T)
It sold so well even in depression.
But Chrysler is a "functional alcoholic" and died soon.
Lee took over his company and used patriotism to attract consumers. It worked a while but didn't last long. The company is outdated.
Then xx took over Builk. He engaged Builk to emerge with Mercedes- Benzs. It saved Builk, but only 8% of its stock held by American.
time 6: 2'32"33
Edsel Ford die at 46. He was fascinated with the shape of cars. It is not easy to find his story since he lived in his father's shadow. Even in the Ford company, he barely made decisions. They were mostly made by Henry.
Edsel's dad focus on inner parts while Edsel prefer car shape design. He worked with a yound rich man and build their cars. Model A
time 7: 13'12"06
Edsel was a gifted car designer as well as a manager. But he respected his father and didn't against him. Henry treated Edsel badly, but E followed H's instructions.
Henry's stubborn directly caused Edsel's death, but he didn't admit it.(milk)
Even Edsel looks tragedy, but he made enomurous efforts for the company. 他墙裂要求汽车更新换代,安装和竞争者一样先进的配件。他坚持让他爸收购了林肯,拯救了这个公司。他做了一切
Henry不愿意做的事情。 同时也对底特律的艺术,汽车,慈善 做出巨大贡献
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