AI: "No one can possibly achieve any real and lasting success or 'get rich' in business by confirming to conventional practices or ways of thinking."
AA: The follwing appeared as part of a business plan created by the management of the Take Heart Fitness Center: "After opening the new swimming pool early last summer, Take Heart saw a 12 percent oncrease in the use of the center by its members. Therefore, in order to increase membership in Take Heart, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market."