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这两篇有一篇是你考到的么?
1.1.1.捆绑销售策略 V1 Sabrina01
一篇bundling 的,我补充一下:两段,很简单 说的是bundling 能够促进产品的销售,然后举了几个bundling strategies来说怎么促进销售的,有三个,一个是aggregate bundling marketing strategy,说是把不同功能的同一个产品一起卖,可以促进销售,举了credit card的例子,说是这个card有很多不同方面的作用,比如insurance ,loan 啊什么的,但是不是人人都需要每个功能都用,但是可以把这些功能放在一起卖。。大概是这个意思 第二段是讲的另一个strategies,具体是什么一下自短路了,后来又有一个additionally,这里有个highlight,就是文章结尾。。
V2 dec0412 (这是背景资料还是原文?打出来先看着清楚点)
"Bundling" Definition: Sometimes companies bundle products together in order to promote a new product or to encourage consumers to try a complementary product such as a free small conditioner bundled with a shampoo purchase, or a free disposable razor with a shaving cream purchase. A company may also offer a bonus pack or a special pack with 20 percent more in order to encourage a customer to purchase a product.
"Giveaways" Definition: Another strategy used by companies is that of special promotional items to be given away. These may be hats or T-shirts advertising the company or brand. For example, many times credit card companies will offer T-shirts if you sign up for a new credit card, or a beer company may be giving away pint glasses to customers who purchase that brand of beer on certain nights. Alcoholic beverage companies often hire young men and women who will go to concerts, bars, and clubs and promote their products by giving away promotional items.
1.1.2.市场策略比较(疑似1.1.12) V1 lemoncat1103
三种市场策略,5段很长,第一段总说策略,第二段说mass策略,第三段是yield策略,第四段是c什么c策略(里面还有个e什么特别指出来),第五段总说,结构很清晰,定位也很好找。我的题MS基本都在第四段里,有个e什么的类比题。都是细节题。
V2 joe5436611
我遇到一篇超长的,讲广告策略的,一共讲了三种不同的方法,最后一段是总结段落。 Q1:问其中一种方法与下面哪种方法相类似:我记得第二段有一种方法是例如航空公司,把顾客的长期计划归纳进去,于这种类似的。 Q2:问第三段的作用
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