GWD22 TN9 22

lolmandy

Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year.  This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.



Which of the following, if true, does most to explain the apparently surprising result?



A.      Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.

B.      For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.

C.      A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.

D.      Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.

E.       During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices

答案选C 想明白了 但是A也没什么不好啊。。。。  销售商那里Deno的产品卖的好 Deno的收入减少 广告费增加也可以是一个理由的吧？

求指点

onlyuhaibo

Ad算cost, revenue是指销售收入，不是纯利润，所以cost再高也和revenue没关系。

lolmandy

Ad算cost, revenue是指销售收入，不是纯利润，所以cost再高也和revenue没关系。

-- by 会员 onlyuhaibo (2010/1/10 13:13:17)

噢。。。 理解  thnx!