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- 2014-11-20
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- 1970-1-1
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Speed
Time2— 2:58
The author presents his creative process as entrepreneur.
1. Write creative ideas down
2. Try to purge the projects that are no longer healthy or productive at right time.
Time3—2:28
This action will help you to delete the unworthy projects, so that you can invest your engergy and time in valuable and important projects.
3. Keep painting your ideas
An entrepreneur, like an artist, can always reshape or remold his project. Keep painting your ideas, even if the ideas seems messy and chaotic.
Time4— 2:36
Two components to create creativity: consumption and production.
Consumption is the source of creative inspiration. Companies have to know desires of their consumers.
To promote the creativity of staff at a company, the company can organize community programs, hold "lunch and learnung", sponsor book clubs activity or emphasize on the importance of art and its influence on improvement of the work.
Time5— 2:59
Creativity does not necessarily mean to create brand-new things, rather, it means extention of existed constructs. The author takes music and Einstein's Theory of Relativity as example. Both of them are based on something existed before.
The best way to get creative culture to start with a company is to make it a corporate program. One important thing in the Creativity Program is the change in management pratices, policies and so on. The author illustrate an example: how a SWAT team, consisting of employees from diverse departments, solve a business problem creatively.
Time6—2:00
To make sure that the Creativity Program could reach its aim, it is necessary to document the projects that comprise it. For each initiatives within the Creativity Programdefine, a project brief should be defined,which includes project name, description, goal, tasks, resources and timelines etc. Each project should be plotted on a program timeline. Also a senior management team should be designated to administer the Creativity Program.
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