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Hey there, hope this helps 
2012-2013 HBS ESSAY ANALYSIS
Tell us something you wish you had done better. (400 words)
The worst version of this response is the one that feels disingenuous. The best version is the one where we feel the high-level strategist in you. Before we dig, there’s a subtle hint here about what kind of event they’re interested in hearing about. They don’t wanna know about the time you FAILED. Instead, they’re looking for something you did WELL… but wish you could have done even “better.” So, by all outward appearances, this should seem like an accomplishment, and yet… the “Harvard Business School” caliber student in you wasn’t satisfied. There’s an itch there that left you wanting. This is what we wanna hear about.
To the average person this was a success, but to YOU it could have been better. In order for this to pack a punch, we need to see the success by itself and THEN be introduced to your dissatisfaction, or the itch that kept you up at night. And then understand why.
What are they going for here? What is the thing they’re gonna learn from this response?
Simple: Smartness. This one depends on the subject matter HEAVILY, folks. You need to have an intelligent response, or else. Imagine participating in a marathon. And WINNING. Imagine writing an essay about how you feel like in spite of winning the race, you felt like you could have improved your time by a few minutes had you NOT done X, Y, and Z.
Seriously? Sure, it speaks to a fighter in you, and sure that type of drive may have implications, but there’s a smallness to it that will cause a school like HBS to tune out. Improving your personal score by a few notches… big deal.
If you’d said, on the other hand, yes I won the marathon, but I was hoping to inspire a wave of interest in the youth in the city of Boston to take an interest in fitness. And sadly, the number of sign-ups for subsequent marathons actually dipped after my win. I could have make a statement by wearing a shirt with a different logo. I could have done X, Y, and Z, etc etc. See the difference? That’s a much… bigger idea. There’s a larger point here that gnaws at the Harvard guy, that others won’t see as clearly.
This is a way to ensnare those folks who have that sense of the big picture etched into their DNA. Explaining the “event” and the “outward-appearing success” should take no more than 100-150 words. The rest should be devoted to exploring the missed opportunity. In particular, the “big” thing that most others might not have even seen. If that missing piece was well understood by everyone, chances are it won’t be that cool an answer. That missing element has to surprise us in some way. “Wow, what a neat perspective.” That’s a great litmus test for this response. Were you alone in feeling like this thing could have been better? It’s a great starting point.
Jon Frank |
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