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UCLA Anderson cordially invites you especially those newly admitted Anderson MBAs to attend our annual entertainment conference " ulse" at Anderson Campus next Friday, April 6. This will be the 2nd annual conference co-organized by Anderson Managing Enterprises in Media, Entertainment, and Sports (MEMES), Anderson Entertainment Management Association (EMA), Anderson Sports Business Association (SBA) and UCLA Sports and Entertainment Business Network (SEBN). For Chinese MBAs who are interested in film, TV, music, sports, gaming or digital/new/social media, we highly recommend you to check out the various resources that Anderson offers. A Chinese Anderson of Class of 2013 have secured two great internship offers from Disney and Warner Bros. in LA during her second quarter at Anderson, so we believe you can make your dream come true as well.
In the past two years, Anderson students had the privilege to discuss the entertainment industry with executives include President and CEO - The Walt Disney Company, President - Disney/ABC Television Group, General Manager - Los Angeles Lakers Basketball (Anderson 87'), President & COO - LA Dodgers, Larry King - Television and Radio Host, Vice President - Sony Pictures Home Entertainment, Head of Digital Media - William Morris Endeavor, VP - Digital Entertainment & New Media - NBC Universal, CMO - AEG Worldwide, etc.
This year, we are pleased to announce the star line-up of speakers and a special panel dedicated to Chinese entertainment industry. Please let me know after you register. I look forward to greeting you there.
Speakers for Pulse Conference include but are not limited to:
President and COO of Universal Studios
Chief Content Officer of Netflix (Chinese friends may not hear of this, but it's the No. 1 subscription video-on-demand services with footprints in US, Canada, Latin America and UK. NASDAQ: NFLX)
Producer (Crouching Tiger, Hidden Dragon; The Flowers of War)
COO & EVP of Programming and Digital at Oprah Winfrey Network (OWN)
Schedule
9:00-10:00am
| Registration - Coffee/Pastries
| 10:00-10:45am
| Opening Q&A with Ron Meyer
| 11:00am-12:00pm
| Morning Sports Panel:
In-stadium vs. home viewing: Managing a Compelling Live Event Experience
| 12:15-1:15pm
| Afternoon Entertainment Panel:
China: The Future of the Entertainment Industry
| 1:30-2:30pm
| Lunch and Networking
| 2:45-3:45pm
| Afternoon Sports Panel:
Crisis Management: Athlete Branding in the Digital Age
| 4:00-5:00pm
| Afternoon Entertainment Panel:
The New Media Invasion into Film and TV Business Models
| 5:00-5:45pm
| Closing Q&A Ted Sarandos
| 6:00-7:30pm
| Evening Reception and Networking
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Registration weblink
http://uclapulse2012.eventbrite.com/
I know there are outstanding candidates who are deciding between several great MBA offers now, so I would love to stress how important having a campus visit it is to your decision making. I understand we all have busy working schedule and tight budgets, while MBA education is a life-long investment and you will recoup your investment anyhow. Nothing is comparable to your own experience when walking into the campus, meeting the classmates and imaging whether you would live two years happily in that climate. Trust YOUR gut. It's YOUR own MBA.
When comparing the strength of the network, you not just look for quantity but also relevancy and responsiveness of the network. When the long-distance love gets in the way, I saw both successful and failure stories of Chinese MBAs in long-distance relationship and thus remind you that you must have a tolerable back-up plan: when your relationship doesn't work out, you won't be stuck in a program that can't advance your career to your ideal path.
Many business programs are wonderful, while Chinese education trains us to make decisions solely on rankings. American education is more about personal fit. Therefore, I will just share some statistics to stress how diversified Anderson is. I know every program prides themselves in diversity. But when it comes down to the pie chart of industry splits, most of the pie goes to consulting and investment banking, which isn't bad whatsoever. However, given the current economies, Chinese MBAs must have a reasonable expectation about the probability to secure a consulting or investment banking internship wherever you go. The fact that most of Anderson grads stay in California is simply because nobody wants to leave the diversified career options, entrepreneurial spirit, the sunny climate (I'm from Xiamen and still don't want to go back) and, at the end of the day, happy laid-back people who will become your life-long friends. Being with Anderson can ensure you to be the most popular MBA among your MBA friends, because all of them will escape the freezing cold weather in winter and reunite with you in the all-year-long sunny Los Angeles. By the way, did I mention we all LOOK good as we are so close to Hollywood?
Anderson in a snapshot
http://www.anderson.ucla.edu/x27475.xml
Who are Anderson students?
http://www.anderson.ucla.edu/x27471.xml
Who are Anderson Chinese students?
http://andersongcba.wordpress.com/
http://www.anderson.ucla.edu/x38768.xml
What does Anderson market-facing curriculum mean? New customized core courses and four tracks (Marketing, Consulting, Finance or CUSTOM). Meet our handsome full-time dean and my favorite marketing professor Andrew Ainslie!
http://www.anderson.ucla.edu/x28616.xml
Anderson 2011 Employment Report
http://www.anderson.ucla.edu/Documents/areas/adm/cmc/EmploymentReport.pdf
Anderson Alumni Global Impact Map: Do Well, Do Good.
http://andersonimpactmap.com/frame.html
Anderson full-time MBAs also take classes with part-time MBAs whose program consistently ranked as top 5. Those part-time MBAs all have great jobs in Los Angeles and are equally accessible as our Anderson alumni.
http://www.anderson.ucla.edu/x24270.xml
Again, why Anderson?
http://www.anderson.ucla.edu/x38289.xml
Thank you for considering Anderson and look forward to meeting you very soon. To keep our conversation going, join us on social media. The Student Voice Blog will keep you posted of what's going on in our real campus life.
http://www.anderson.ucla.edu/x23068.xml |
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发表于 2012-3-26 00:21:16
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发表于 2012-3-26 01:54:15
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