大全TEST B 第十题求解答！不胜感激！！

竹灵溪月 · 发表于 2011-7-31 15:19:33

10. In many surveys,American consumers have expressed a willingness to spend up to 10 percent morefor products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporationpromoted a new laundry detergent, Bleach-O Green, as safer for the environment.Bleach-O Green cost 5 percent more than typical detergents. After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
Which of thefollowing questions is LEAST likely to be relevant in determining the reasonsfor the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-OGreen?
(B) How many otherdetergents on the market were promoted as safe for the environment?
(C) Howmuch more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extentdid consumers accept the validity of Bleach-O Green advertised and promoted toconsumers?
(E) How effectivelywas Bleach-O Green advertised and promoted to consumers?

正确答案是C，求解释~不胜感激！！

竹灵溪月 · 发表于 2011-7-31 21:28:33

……跪求指导……

Ray啊Ray · 发表于 2011-8-1 02:39:50

10. In many surveys,American consumers have expressed a willingness to spend up to 10 percent morefor products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporationpromoted a new laundry detergent, Bleach-O Green, as safer for the environment.Bleach-O Green cost 5 percent more than typical detergents. After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
Which of thefollowing questions is LEAST likely to be relevant in determining the reasonsfor the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-OGreen?
(B) How many otherdetergents on the market were promoted as safe for the environment?
(C) Howmuch more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extentdid consumers accept the validity of Bleach-O Green advertised and promoted toconsumers?
(E) How effectivelywas Bleach-O Green advertised and promoted to consumers?

After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
强调的是在市场争夺上的失败，C选项提及生产成本的问题。一般可能会认为生产成本会影响价格，但本题已经给定BO这种产品的价格比平常产品高5%，因此可认为价格不变，即生产成本的高低不影响价格，自然对消费者也没有影响，因此选C为LEAST

竹灵溪月 · 发表于 2011-8-1 20:48:38

还是不是很明白，为什么BO的价格比一般的高5%就相当于成本不影响价格呢？？

我对C的理解是：如果BO生产成本比一般的产品要高很多，而价格只是高5%，那么BO就不盈利，因此就会被市场淘汰……不知道我对这个的逻辑理解的问题出在哪里……？能再帮我解释一下么？？

谢谢！！

bluesolo · 发表于 2011-8-1 23:16:48

Cost影响的Manufacturer内部的利润，而不是针对消费者说的。
Market Share降低，主要受影响的应该是产品的pricing，competitor，产品的communication effectiveness。

希望你能明吧

竹灵溪月 · 发表于 2011-8-1 23:46:12

哦~也就是说，BO的高了5%的价格是相对固定的一个变量，也就是说影响这个产品的市场因素之一——BO的价格是不变的，因此它的生产成本对于它在市场上的占有率没有影响，所以是LEAST的因素，是吧？？

谢谢解答~！！

大全TEST B 第十题求解答！不胜感激！！

所属分类: GMAT考试

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