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请教GWD28-16

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楼主
发表于 2007-6-12 22:44:00 | 只看该作者

请教GWD28-16

1.         GWD-28-Q16

Paper&rint is a chain of British stores selling magazines, books, and stationery products. In Britain, magazines’ retail prices are set by publishers, and the retailer’s share of a magazine’s retail price is 25 percent. Since Paper&rint’s margin on books and stationery products is much higher, the chain’s management plans to devote more of its stores’ shelf space to books and stationery products and reduce the number of magazine titles that its stores carry.

Which of the following, if true, most strongly argues that the plan, if put into effect, will not increase Paper&rint’s profits?

A: Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.

B: In market research surveys, few consumers identify Paper&rint as a book or stationery store but many recognize and value the broad range of magazines it carries.

C: The publisher’s share of a magazine’s retail price is 50 percent, and the publisher also retains all of the magazine’s advertising revenue.

D: Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&rint.

E: Some of Paper& Print’s locations are in small towns and represent the only retail outlet for books within the community.

答案:B

题目是什么意思呢?到底是要support还是要weaken?

我选的是A,题目不是说price由publisher定吗?

沙发
发表于 2007-6-12 23:50:00 | 只看该作者

问得是weaken

我选的是A,题目不是说price由publisher定吗?

可是A不能说明PP的利润变化,(价格不等于利润),B说明PP的这个plan可能会降低profit

所以这题的price是干扰人用的,题目在谈了一些price,问得是关于profit的


[此贴子已经被作者于2007-6-12 23:51:48编辑过]
板凳
发表于 2007-6-13 08:10:00 | 只看该作者
书的利润空间大,终端零售摊位把杂志换成了书,可是过路的顾客没功夫看书,只有杂志才会吸引他们,所以书的利润虽大,但是没人买,Paper&rint 的销售计划失败。
地板
 楼主| 发表于 2007-6-13 09:08:00 | 只看该作者
谢谢,谢谢!看来做逻辑题目的时候得要选择性的接收信息啊~~
5#
发表于 2007-6-13 10:02:00 | 只看该作者
6#
发表于 2009-8-4 21:29:00 | 只看该作者
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