Some people say that advertising encourages us to buy things we really do not need.Others say that advertisements tell is about new products that may improve our lives.Which viewpoint do you agree with?Use specific reasons and examples to support your answer. It`s conceivable that in the society we can see advertisements anywhere From the personal perspective,i prefer the latter rather than the former as my inclination.
Among countless factors which directly or indirectly influence advertisements`effection,there`re several anspicuous factors as follows.The mass media always has association with advertisments.All advertisements disseminate through the mass media,and the impact that modern mass media has had on our daily life,and society in general,is undeniable.No doubt it will become even greater as the scope of the mass media continues to grow,as the relevant technologies become more and more sophisticated,and so fanscinating that virtually nobody will be able to escape.Already,it can be seen that western movies are exercising influence on youthful generations:they grow longhair regardless of their sex,ommonly part of which is dyed gold;they wear jeans in each and every seanson,usually the knees of which are deliberately tattered.Boys are fond of earrings of or other odd pendants,and girls are keen on Marlboros and weird coarse language. The most of advertisements were dissemination by the mass media.And the mass media disseminate them for the sake of its economic function.In the first place,it has valuable informative function,helping potential customers know about the characteristics and prices of products or where they can buy a paticular product cheaply.Then,by stimulating demand for successful products,advertising creates jobs in the manufacturing and service sectors.Finally,it can reduce prices by making mass-production possible. Weighing the pros and cons of advertisement,i strongly commit to the nation that advertisments improve our lives.Not only because its introduce the new product but also because set of the smybol of the enterprise |