- UID
- 1521908
- 在线时间
- 小时
- 注册时间
- 2022-7-2
- 最后登录
- 1970-1-1
- 主题
- 帖子
- 性别
- 保密
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P1 ITC started in 2000 with a dual goal: empowering India farmers and forming competitive advantage
• Traditionally: farmers sell to traders operated under government regulation market
• Market: auction; govern. Employee inspection => traders bid upwards => sold
• Traders sell to food processing company
• Farms know little about mkt info, while traders know about the price => middlemen gain profit
P2 e-C caused disruption of the farmer-mandi-trader dynamic
Two dimensions:
• eC enables farmers of daily price
• hub offers warehouse and training centers
p3 crucial of the success is the manager
• kiosk installed in manager’s house and he disseminates info of prices, weather and facilitates purchase
• free, commission fee
• typical: medium size, good communication skills,
p4 updates price in every evening
• choose language
p5&6 farmers come at evening, suitable, get token at tomorrow
p7 success of eC
P8 ITC reshape EC
• leverage use of mobile phone and growing aspiration
• changes of rural aera => changes
• analytical tools
• providing direct services and address climate changes
p9 ABD pay off
• contribute 17% of revenue
p10 in 2007, AG studied impact of information technology on rural markets
• to evaluate effects on prices, use mandi’s data
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