og-190[求助]（搜了一下以前有帖，但跟我不明白的完全两码事） - ChaseDream

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190.Manufacturers of mechanical pencils make most of their profit on pencil leads rather than on the pencils themselves. The Write Company, which cannot sell its leads as cheaply as other manufacturers can, plans to alter the design of its mechanical pencil so that it will accept only a newly designed Write Company lead, which will be sold at the same price as the Write Company’s current lead.

Which of the following, if true, most strongly supports the Write Company’s projection that its plan will lead to an increase in its sales of pencil lead?

(A) First-time buyers of the mechanical pencils tend to buy the least expensive mechanical pencils available.

(B) Annual sales of mechanical pencils are expected to triple over the next five years.

(D) A rival manufacture recently announced similar plans to introduce a mechanical pencil that would accept only the leads produced by that manufacturer.

(E) In extensive text marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used. E

这个题目根据前提和结论的分析我知道应该多卖铅笔才会促进笔芯的销售，但是我始终不能明白B为什么不对。我对og上的解释不能理解。这体现了ETS的什么思想了吗？

谢谢

作者: fiscal 时间: 2005-2-5 17:02

The Write Company, which cannot sell its leads as cheaply as other manufacturers can, 这个是前提,

推出的结论-->plans to alter the design of its mechanical pencil so that it will accept only a newly designed Write Company lead, which will be sold at the same price as the Write Company’s current lead.

支持支持结论，就是这个措施是有效果的。

(B) Annual sales of mechanical pencils are expected to triple over the next five years.

这是一个孤立的话,没有任何比较，如果在这五年里面，竞争对手的SALES上涨了20倍,那么仅仅3倍的就是削弱而非加强了。另外，文章中并没有提到PENCIL的销量.

(E) In extensive text marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used.

人们喜欢用这个笔,推出同样便宜的专用笔心是有广阔的市场基础来被接受。说明这个措施是可以有效果的。

作者: lyle 时间: 2005-2-5 23:47

我觉得是无关选项。跟新铅笔没什么联系。

作者: waway1984 时间: 2005-2-6 12:44

(B) Annual sales of mechanical pencils are expected to triple over the next five years.

谢谢

但是题目中说的是
supports the Write Company’s projection that its plan will lead to an increase in its sales of pencil lead?

这里好像并不涉及到要support跟竞争对手的比较是什么情况吧？mm愚钝地说

作者: 闲云漫舞 时间: 2007-7-11 22:37

我也没弄明白这道题目，觉得答案B项和E项都存在问题。

E项中：即使W公司的笔芯明显比其他公司的好（markedly superior to other mechanical pencils），用户也不一定会买，因为W的专用笔芯比别家都贵（题干中W公司现在的笔芯cannot sell its leads as cheaply as other manufacturers can，而W公司的专用笔芯at the same price as the Write Company’s current lead）。如果用户嫌贵，那W公司就无法赢利。

B项的问题很明显就不用说了。

能否帮忙解释一下思路正确吗？

作者: 闲云漫舞 时间: 2007-7-11 22:45

help

作者: ad264 时间: 2007-7-11 22:54

B的答案OG解释意思是自动铅笔年销售在未来五年会涨三倍，并未将销售再予以定义哪家公司。

E本文谈到W公司的笔芯贵，所以一般人会假设会卖不好，但是要找个理由support(正向的好兆头)此Plan能增加销售。所以E的选项就是说在市场测试中，新品的质量优于旧的。当产品质量被改良时，价格的调涨是可以被接受的。

作者: 闲云漫舞 时间: 2007-7-12 12:32

如果为B项找support也是可以的，销售总量上升可以带动业内公司销量上升。

仍然觉得两个答案都经不起推敲。是否自己思路不对，无法排除无关项？

作者: david_sz 时间: 2007-7-12 15:44

我觉得是这样的，不知道对不对

B (B) Annual sales of mechanical pencils are expected to triple over the next five years. 市场情况虽然将在今后的5年里面会好，但是要直接和这个公司所要采用的stratagy而导致的最终profit的增加没有必然的联系.

E) In extensive text marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used.

New designed pencil-> product quality better and price decrease-> Strategy 的好

作者: luweihaororo 时间: 2007-7-14 09:17

B是无关选项。未来铅笔总销量大量增长，跟这种新铅笔没有直接关系。

举个例子，总销量增长3倍，但其它铅笔都更便宜，而W的新铅笔因为比较贵，消费者就是不买你的这种，最后别的铅笔销量增长了n倍（n>3），W的新铅笔一支也卖不出去。

所以无法支持。

作者: chaoz 时间: 2007-7-14 13:55
是不是这样的?
为了高价卖笔芯,设计了新笔.问哪个有利于公司增加笔芯的销售.
e直接表明的是顾客对新笔的好感,有利于笔的销售,也就自然有利于笔芯的销售.
b的对象是笔,而不是新笔,不是最佳答案.
这里要选最佳的,而不是也可以的.

作者: 闲云漫舞 时间: 2007-7-15 20:58
谢谢两位，原理上搞明白了！有一点David好像说的不对吧，price decrease没有体现啊。W的铅笔还是比别人的贵。

作者: huihui_717 时间: 2007-11-21 18:25
范围上的差异，all生产商和wc这个生产商没有必然的联系

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