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标题: GWD 03-09 [打印本页]

作者: mudfish 时间: 2005-2-1 01:03
标题: GWD 03-09

Q9：

Studies in restaurants show that the tips left by customers who pay their bill in cash tend to be larger when the bill is presented on a tray that bears a credit-card logo. Consumer psychologists hypothesize that simply seeing a credit-card logo makes many credit-card holders willing to spend more because it reminds them that their spending power exceeds the cash they have immediately available.

Which of the following, if true, most strongly supports the psychologists’ interpretation of the studies?

The effect noted in the studies is not limited to patrons who have credit cards.

Patrons who are under financial pressure from their credit-card obligations tend to tip less when presented with a restaurant bill on a tray with credit-card logo than when the tray has no logo.

In virtually all of the cases in the studies, the patrons who paid bills in cash did not possess credit cards.

In general, restaurant patrons who pay their bills in cash leave larger tips than do those who pay by credit card.

The percentage of restaurant bills paid with given brand of credit card increases when that credit card’s logo is displayed on the tray with which the bill is prepared.

为什么答案是B啊？（我选择的是E）

心理学家的观点是：当消费者看到credit card 的logo时，认为使用credit card 时的消费能力要比使用cash强，所以他们愿意多付小费。

可是答案B的意思是：当消费者看到logo时候，感到了经济压力，所以付的消费比没看到logo的时候少。（这不是和本文观点矛盾吗？）

（感谢斑竹的提醒，不知道修改后的发贴格式是不是正确，请斑竹提示。嘻嘻。。。）

[此贴子已经被作者于2005-2-4 4:01:29编辑过]

作者: 携隐 时间: 2005-2-1 12:35

楼主MM：

首先在提问之前，请先用搜索功能搜索原来的讨论帖。如果不能解答你的疑问，再发贴说出你的问题（你认为答案有问题的理由？你哪个地方弄不明白？……）

其次在发贴前，请参考置顶贴中的“发贴必读”，按照其中的格式修改标题，方便其他人搜索。

最后，请将提问的题目和选项贴全。如果每次回答你的问题都需要自己去翻书翻文件的话，原意回答的人就少了啊。

谢谢MM支持！

作者: fiscal 时间: 2005-2-5 17:06
文章要说的意思是信用卡的LOGO对付钱起了作用,看到了,多付钱或者看到了，少付钱都是支持。

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