标题: 也许不是英语不好，而是商业知识不了解--大家来帮帮忙！！ [打印本页] 作者: kyy87129853 时间: 2014-1-24 18:10 标题: 也许不是英语不好，而是商业知识不了解--大家来帮帮忙！！ Because of stee p increases in the average price per box of cereal over the last 10 years, overall sales of cereal have recently begun to drop. In an attempt to improve sales, one major cereal manufacturer reduced the wholesale prices of its cereals by 20 percent. Since most other cereal manufacturers have announced that they will follow suit, it is likely that the level of overall sales of cereal will rise significantly.
Which of the following would it be most useful to establish in evaluating the argument?
A. Whether the high marketing expenses of the highly competitive cereal market led to the increase in cereal prices
B. Whether cereal manufacturers use marketing techniques that encourage brand loyalty among consumers
C. Whether the variety of cereals available on the market has significantly increased over the last 10 years
D. Whether the prices that supermarkets charge for these cereals will reflect the lower prices the supermarkets will be paying the manufacturers
E. Whether the sales of certain types of cereal have declined disproportionately over the last 10 years
这里的overall sales是销售额还是销售量啊？？
Denoma, a major consumer-electronics maker, had a sizable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.
Which of the following, if true, does most to explain the apparently surprising result?
A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
零售商和制造商是什么关系啊？顺便解释两道题目的思路可以不？谢谢大家啦~
作者: DeliciaAn 时间: 2015-6-29 14:08
profits=revenue-costs
制造商卖给零售商，零售商再将产品卖给消费者。作者: DeliciaAn 时间: 2015-6-29 14:28
解释下第2题
Denoma, a major consumer-electronics maker, had a sizable decline in sales revenue for its most recent fiscal year. This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced. d
Deno是生产商，最近它的sales revenue下降。零售商卖Deno的东西的sales revenue是上升的。
Which of the following, if true, does most to explain the apparently surprising result?
题目：问解释
A. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
需要Deno需要花广告费。广告费是cost. profits=revenue-costs profits的变化不知道 revenue也就不知道了。所以无关。
B. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
同时期，Deno主要竞争对手怎样。题目说的是Deno和他的零售商之间的爱恨情仇，跟他的竞争对手没有关系。无关。
C. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
Deno相当一部分的revenue来自于其他方面。言下之意就是跟题目中所说的卖的给零售商的那个model的关系不大。就比如说Deno的sale revenue中只有1%是卖model挣来的，那么其他的亏损严重，则就会导致较低的revenue.楼主不必要在这里严格区分sale revenue和revenue的差别。还是要找核心词语，而且这里用的是Deno's revenue,选项是承接原文的，没有特别指出的话，应该是代指的sale revenue.
D. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
不像竞争对手，Deno没有其他的商业线来提供revenue.根据原文再加这个选项内容，就指Deno只有卖modle,但是并不能解释为什么Deno的revenue低。无关
E. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.
在这一期间，这些零售商卖一些superseded models东西。跟Deno的revenue没啥关系。注意要紧紧把握原文和问题。问题要解释的是为什么零售商卖model赚了revenue，而Deno没有。与原文相关的是那个model,不是superseded model