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标题: OG13 Diagnostic Test 34 [打印本页]

作者: Cissy1228 时间: 2013-6-5 20:01
标题: OG13 Diagnostic Test 34
34. A year ago, Dietz Foods launched a yearlong advertising campaign for its canned tuna. Last year Dietz sold 12 million cans
of tuna compared to the 10 million sold during the previous year, an increase directly attributable to new customers
brought in by the campaign. Profits from the additional sales, however, were substantially less than the cost of the
advertising campaign. Clearly, therefore, the campaign did nothing to further Dietz’s economic interests.
Which of the following, if true, most seriously weakens the argument?
(A) Sales of canned tuna account for a relatively small percentage of Dietz Foods’ profits.
(B) Most of the people who bought Dietz’s canned tuna for the first time as a result of the campaign were already loyal
customers of other Dietz products.
(C) A less expensive advertising campaign would have brought in significantly fewer new customers for Dietz’s canned
tuna than did the campaign Dietz Foods launched last year.
(D) Dietz made money on sales of canned tuna last year.
(E) In each of the past five years, there was a steep, industry-wide decline in sales of canned tuna.

Ans:E

感觉大家讨论diagostic的题目比较少，这道题我正确答案是想通了。但C，D两个选项不知道怎么排除。
希望有想法的童鞋指点一下！！！

作者: Cissy1228 时间: 2013-6-6 08:52
自己顶顶

作者: maestri 时间: 2013-6-6 09:00
说下自己对这道题目的看法：
C：如果去年的advertising campaign花得少的话，就会带来更少的新客人。这句话是个虚拟语气的比较句，看明白应该比较容易排除：advertising campaign花钱少不少对于结果没有直接关系。Out of scope
D

公司去年卖tuna赚了钱：明显和题干是相反的：营业额上升，利润下降。
这道题的B反而比较tricky，如果改一个时态就对了
Most of the people who bought Dietz’s canned tuna for the first time as a result of the campaign will be loyal customers of other Dietz products.
正确答案E的话，属于比较间接weaken的选项，通过整体趋势，是行业性的东西决定了销量少，因此掩盖了广告的作用。

作者: Cissy1228 时间: 2013-6-6 10:47

maestri 发表于 2013-6-6 09:00
说下自己对这道题目的看法：
C：如果去年的advertising campaign花得少的话，就会带来更少的新客人。这句话 ...

谢谢！
你对D的解释我明白了，就是说与原文的premise相反。
但C我还是不太明白，我的理解是如果一个lower cost 的ad campaign 会导致fewer customer 的话，那不是间接说明现在这个higher cost的campaign是有经济意义的吗？

作者: maestri 时间: 2013-6-6 22:00
实行的campaign虽然得到了higher customer但是只是相对于lower cost的high,不是绝对的high.
提干已经说明这个campaign是不挣钱的了,即便可能比lower cost的多挣点，但事实还是赔钱的。
不过是一个赔90，一个赔80的问题，都没有经济意义

作者: Cissy1228 时间: 2013-6-7 16:11

maestri 发表于 2013-6-6 22:00
实行的campaign虽然得到了higher customer但是只是相对于lower cost的high,不是绝对的high.
提干已经说明这 ...

恩恩，我明白了，谢谢！

作者: guoxiaodishaji 时间: 2014-3-14 10:09

maestri 发表于 2013-6-6 22:00
实行的campaign虽然得到了higher customer但是只是相对于lower cost的high,不是绝对的high.
提干已经说明这 ...

还是有点困惑哈，要是说绝对的利益才是weaken，那么E也没有说是绝对的，只是说在全行业整体不好的情况下本企业销售上升，但这种上升也没有使得利益增加，公司也是照样赔钱了么

作者: guoxiaodishaji 时间: 2014-3-17 21:44
顶一下啦求回复

作者: heidiym 时间: 2014-5-11 14:20

guoxiaodishaji 发表于 2014-3-14 10:09
还是有点困惑哈，要是说绝对的利益才是weaken，那么E也没有说是绝对的，只是说在全行业整体不好的情况下 ...

我也是这么想的 economic interests指的应该是Profit吧但是E的话就是SALE了呀

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