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标题: 求解新PREP CR2 78 [打印本页]

作者: zhangfn07 时间: 2013-4-26 10:59
标题: 求解新PREP CR2 78

78. (32009-!-item-!-188;#058&006754)

Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

A. No other line of cookware is superior to that which will carry the Kitchen name.

B. Kitchen will not license the use of its name for any products other than the line of cookware.

C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

E. Kitchen is one of the most prestigious cooking-related magazines.
为什么选C呢？怎么推理出来呢？

作者: DODOPA 时间: 2013-4-27 16:14
我的理解是：题目是讲如果licensing可能会影响杂志的销量和广告收入，但是专家评估之后认为这样做对于其他在杂志上登广告的cookware来讲是好的，因此不会影响到杂志的其他收入。即因为对其他cookware是superior因此licensing不会影响收入，那么assumption就是这样不会影响到广告方面的收入。C就是在讲cookware制造商不会因为这件事而不在杂志上刊登广告，因此不会影响到广告方面的收入，所以选c

作者: rixianglanren 时间: 2013-4-28 11:17
A选项：只涉及到炊具，和杂志广告收入无关
B选项：只讲到杂志广告不会对其他系列炊具授予许可，和杂志收入增减无关
C选项：其他炊具厂商不会仅仅因为这个杂志和一个竞争对手有一些关联就放弃使用这个广告，因此不会影响这个广告的收入，正确
D选项：不太看炊具杂志的购买者会因为杂志广告而想购买这款炊具，和广告收入无关
E选项：杂志是是最有声望的杂志和它授权炊具使用它的名字因而产生是收入问题无关

希望有帮助。。。

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