第二段说之后后来那个流行的原因。但是后来,托马斯的G在商业上超过的爱迪生的。主要原因是被卖给的了一家大公司。该公司对该产品进行了一定的经营活动。另外一个原因是由于爱迪生的产品的市场定位是在一般的商业用户,而另外那种则面向广大的普通用户。而且,后者认为他们除了提供留声机之外,更重要的是还要提供相关内容(唱片)。该公司后来请了当时著名的歌剧明星来灌制唱片,为的是提供democratic assess for the public a kind of cultured and privileged lifestyle。最后一句是说Victor这边有great singers的support, Edison爷爷那里是没有的.
V2
留声机的那篇。狗狗不太全,我来补充一下。就是说Edison和另一个也是E开头的人称它为E2吧,都发明了留声机。刚开始的时候,Edison的留声机比较畅销,原因是edison的名气大,还有同时实现了recording和playback的功能。但是后来,E2 的销量后来居上,原因是他除了面向business还面向individual customers。具体做法就是通过reputation老获取顾客的欢迎。他们请了当红的明星来录专辑,卖的很好。题忘得差不多了,挺简单。唯一一个不确定,问edison的marketing方法有什么limitation。楼主选的是 fails to 考虑customer的需求。
Phonograph cylinders were the earliest medium for recording and reproducing sound. Commonly known simply as "records" in their era of greatest popularity (c. 1888–1915), these cylindershaped objects had an audio recording engraved on the outside surfacewhich could be reproduced when the cylinder was played on a mechanical phonograph. The competing disc-shaped gramophone recordsystem triumphed in the market place to become the dominant commercialaudio medium in the 1910s, and commercial mass production of phonographcylinders ended in 1929.
The disc companies had superior advertising and promotion, most notably the Victor Talking Machine Company in the United States and the Gramophone Company/HMV in the Commonwealth. Great singers like Enrico Carusowere hired to record exclusively, helping put the idea in the publicmind that that company's product was superior. Edison tried to get intothe disc market with hill-and-dale discs, Edison Disc Records