标题: 第一篇argument作文 AAB9篇请大家批判指正啊~谢谢 [打印本页] 作者: J圆月弯刀J 时间: 2012-4-22 15:55 标题: 第一篇argument作文 AAB9篇请大家批判指正啊~谢谢 题目：The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.: “Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.” --------------------------------------------------------------------------------------------------------------------------- In the argument, the author concluds that by adding advanced special features that professional accounting software has to personal software, the company can increase its sales most effectively. According to the author, the company is better than its competitors in selling professional software and professional customers prefer its product becuase of its advanced special features. So the author suggests the same way should be applied in attracting home uers.The argument seems pluasible at the first glance, however, careful reflection reveals several problems of the logic reasoning.
The threshod problem with this argument is that the author assumes professional softwares and non-professional sofewares are analogous. But commen sense tell us that there are a lot of differences in the two kings of softwares. Advanced special features are important to professional users, but not to home users. Home users often use the software in preparing income tax returns, which is quite easy and simple. And If the company did add advaced features to personnal software and thus make it too comlicated, It is possible that less home users would like to buy it. In conclusin, the results drawing from the survey of professional customers can not be applied in non-professional customers.
Another flaw of the argument is that the author thinks the most effective way to increase sales is to make some changes to its products. However, he provides no evidence to prove it. Actually, there are other things the company can do to increase sales, such as put on more advertisement on TV, give home users discount and so on. So, unless the author can give thorough analysis of each ways, I can not be convenced that what he suggests is the best.
To sum up, the argument is flawed because of its unplausible assumption and incomplete thoughs. To strengh its reasoning, the author chould conduct a survey of home users about their opionins and analyze more completely about each possible strategies to increase non-professional products sales.
Welcome any suggestions!