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标题: 请教各位高手一道逻辑题 [打印本页]

作者: agnesqin 时间: 2004-9-19 15:28
标题: 请教各位高手一道逻辑题

以下是新东方补充材料逻辑227题，想必很多同学做过。无奈本人上课没听清老师的解释，百思不得其解，特此请教！

A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazaine like format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept.

The company's plan assumes that

A. other housewares catalogs with magazinelike formats do not already exist.

B. an upscale clientele would be interested in a houseware catalog

C. the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs.

D. a magazinelike format requires a copywriter and a graphic artist

E. customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format.

答案是D

为什么？

作者: rhod 时间: 2004-9-19 17:02

这题实在太经典了.

http://forum.chasedream.com/dispbbs.asp?BoardID=24&ID=17359

楼主要注意多看看精华, hehe...

作者: cranberry 时间: 2004-9-19 19:58
这道题大家有很多争论，最终是d还是b未定。关键不是记得答案，而是如何读题，如何判断。

作者: agnesqin 时间: 2004-9-19 20:59
谢谢各位指教.

作者: lawyer_1 时间: 2004-9-19 22:06
其实我认为只要理解在该题的具体情况下，same concept.的含义便明白答案。应该是指magazaine like format 。它的目的是针对more upscale clientele客户群，这种设计方式使clothing catalog 销售量big jump 的原因是more upscale clientele客户群购买量增加，联想到其它客户群也增加是不合理的，原文没有足够信息让我们联想到其他客户群，却有信息让我们想到more upscale clientele客户群，因为该设计本来就是为了吸引这种客户群，当然现实中会用攀比心理，但逻辑中不允许这种联想。既然明白了same concept指magazaine like format ，这种设计特点针对的是more upscale clientele客户群，便明白用这种方法去推销housewares catalog ，要成功会存在什麽WEAKNESS，明显的是housewares catalog 和clothing catalog 市场不同，即housewares catalog 不能吸引more upscale clientele客户群，clothing catalog 能。所以B是最恰当的。

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