标题: PP2 Argument 请求重拍，非常感谢大家的帮助：） [打印本页] 作者: sam881030 时间: 2012-1-6 17:31 标题: PP2 Argument 请求重拍，非常感谢大家的帮助：） The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of the TV station have stated that the amount of weather and local news programs in the late-night news program should be restored to former level in order to improve the amount of program viewer and enhance the advertising income losted through. However, throughout his arguing process, it is not logical enough for him to carry out such conclusion.
First of all, the manager lacks the clarification on the proportion of programs viewers making a complaint. He only mentioned the complaints are concentrated on teh coverage of weather and local news, but he did not mentioned how many viewers have made such complaints. It is possible that merely 1% of the total program viewers have made such complaints while the rest 99% were satisfied with the coverage or may even thinking the coverage was too much. Therefore, to make the evidence convincible, the total number of complaints amongst the total number of program viewers should be stated in order to prove that the majority of viewers do concern about the low coverage of weather and local news.
Additionally, the manager did not stated that the cancelling of advertising contracts is related to the low coverage of weather and local news. It is not logical to claim that A is the cause of B merely because B happened right after A, which is exactly the same arguing method that the manager has used. It is possible that there are other issues that led to the cancellation of advertising contracts, such as the lacking of funds of the companies which were advertising and they are not able to advertise anymore, or the station has increased their fee of advertising that those companies are not able to afford anymore. To link the cancellation of advertising contracts with the low coverage of weather and local news programs, the simplist way would be to organise a meeting with the companies who wish to cancel their contracts. If they do claim that they are to leave because the number of program viewers have decreased due to the low coverage of weather and local news and they find their advertising ineffective, it would prove that the manager's decision is reasonable.
Lastly, the manager did not mention the cost of making such variation and whether it is financially feasible. Although it may seem easy on the television to make a change of programs from broadcasting national news to weather and local news, the efforts require to make such switch would be enormous. To begin with, extra journalists camera men and their equipments are required for local news. Meanwhile, those staff distributed on various places in the country for distributing national news may require to relocate. All of these actions will cause expenditures to the station. Therefore, assuming it is already proven that the low coverage of weather and national news is the cause of viewer complaints and cancellation of contracts, the manager should still execute a detailed financial report in order to prove that it is a feasible and profitable decision.
To sum up, the manager have made a inappropriate conclusion that the restoration of local news and weather programs could attract more viewer and improve the advertisment revenue because his/her argument is not very logical. With the supplement evidences suggested in the paragraph, the manager could make a more reasonable approach.作者: 竹林中人 时间: 2012-1-6 18:38
It is not logical to claim that A is the cause of B merely because B happened right after A, 这样的表达可以作为自己的总结，但最好不要出现在正式的文章中，你可以把它具体表达出来。 整体上读完，感觉很不错，逻辑严密，论述有力，继续努力！作者: lukebrehm 时间: 2012-1-6 21:15
nicely done! a couple little mistakes that i think you could fix if you were to go over it a couple times when finished writing作者: lukebrehm 时间: 2012-1-6 21:26
for example, "To sum up, the manager have made a inappropriate conclusion that the restoration of local news and weather programs could attract more viewer and improve the advertisment revenue because his/her argument is not very logical." This sentence could be better written this way, "To sum it up, the manager may have made a inappropriate conclusion that the restoration of local news and weather programs could attract more viewers and improve the advertisment revenue because his/her argument is not very logical." Just things that make the reading a little easier.作者: sam881030 时间: 2012-1-7 12:01
非常感谢大家帮助~！请问这样的文章在考场上能得多少分呢？求定位~多谢多谢：）作者: 竹林中人 时间: 2012-1-7 12:33
