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标题: 大全TEST B 第十题求解答!不胜感激!! [打印本页]

作者: 竹灵溪月    时间: 2011-7-31 15:19
标题: 大全TEST B 第十题求解答!不胜感激!!
10. In many surveys,American consumers have expressed a willingness to spend up to 10 percent morefor products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporationpromoted a new laundry detergent, Bleach-O Green, as safer for the environment.Bleach-O Green cost 5 percent more than typical detergents. After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
Which of thefollowing questions is LEAST likely to be relevant in determining the reasonsfor the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-OGreen?
(B) How many otherdetergents on the market were promoted as safe for the environment?
(C) Howmuch more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extentdid consumers accept the validity of Bleach-O Green advertised and promoted toconsumers?
(E) How effectivelywas Bleach-O Green advertised and promoted to consumers?




正确答案是C,求解释~不胜感激!!
作者: 竹灵溪月    时间: 2011-7-31 21:28
……跪求指导……
作者: Ray啊Ray    时间: 2011-8-1 02:39
10. In many surveys,American consumers have expressed a willingness to spend up to 10 percent morefor products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporationpromoted a new laundry detergent, Bleach-O Green, as safer for the environment.Bleach-O Green cost 5 percent more than typical detergents. After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
Which of thefollowing questions is LEAST likely to be relevant in determining the reasonsfor the failure of Bleach-O Green?
(A) How effective as a detergent was Bleach-OGreen?
(B) How many otherdetergents on the market were promoted as safe for the environment?
(C) Howmuch more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extentdid consumers accept the validity of Bleach-O Green advertised and promoted toconsumers?
(E) How effectivelywas Bleach-O Green advertised and promoted to consumers?

After one year,Bleach-O Green had failed to capture a significant share of the detergentmarket and was withdrawn from sale.
强调的是在市场争夺上的失败,C选项提及生产成本的问题。一般可能会认为生产成本会影响价格,但本题已经给定BO这种产品的价格比平常产品高5%,因此可认为价格不变,即生产成本的高低不影响价格,自然对消费者也没有影响,因此选C为LEAST
作者: 竹灵溪月    时间: 2011-8-1 20:48
还是不是很明白,为什么BO的价格比一般的高5%就相当于成本不影响价格呢??

我对C的理解是:如果BO生产成本比一般的产品要高很多,而价格只是高5%,那么BO就不盈利,因此就会被市场淘汰……不知道我对这个的逻辑理解的问题出在哪里……?能再帮我解释一下么??


谢谢!!
作者: bluesolo    时间: 2011-8-1 23:16
Cost影响的Manufacturer内部的利润,而不是针对消费者说的。
Market Share降低,主要受影响的应该是产品的pricing,competitor,产品的communication effectiveness。

希望你能明吧
作者: 竹灵溪月    时间: 2011-8-1 23:46
哦~也就是说,BO的高了5%的价格是相对固定的一个变量,也就是说影响这个产品的市场因素之一——BO的价格是不变的,因此它的生产成本对于它在市场上的占有率没有影响,所以是LEAST的因素,是吧??

谢谢解答~!!




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